hit products1
A historical record of bringing useful products to market.
Founder-approved · October 2026 ↗TELEBRANDS CORPORATION / FAIRFIELD, NEW JERSEY
Building household names.
Since 1983.
The company behind Pocket Hose, PedEgg and Star Shower. Founded by AJ Khubani, Telebrands connects useful ideas, memorable demonstrations and the places people shop.
Pocket Hose consumer retail sales
Over 100 million units sold.2
Brand milestone · October 2026 ↗Star Shower at Walmart U.S.
By retail sales dollars, November 21–27, 2015, recalled by former vice president Joe Grady.
Historical weekly result · Read the account ↗THE PRODUCTS BEHIND THE RECORD
Products with
a remarkable record.
PedEgg Classic · official product photography
PEDEGG / COMPANYWIDE MILESTONE
PedEgg
Over $400M in companywide consumer retail sales
40 million PedEgg units sold companywide.3
Read the story & source ↗
Pocket Hose Ballistic · a current brand example
Joe Grady, AJ Khubani and Griffin Sorenson at Walmart · December 2015.
WALMART U.S. / NOVEMBER 2015
Star Shower
A No. 1 retail week
By retail sales dollars · November 21–27, 2015.5
Read the story & source ↗CURRENT HIT PRODUCTS1
Useful ideas.
In homes today.
GARDEN & OUTDOOR
Pocket Hose
Expandable garden hoses and watering accessories.
Explore Pocket Hose ↗ (opens in a new tab)
PERSONAL CARE
Hempvana
Topical creams, gels and roll-ons for personal care.
Explore Hempvana ↗ (opens in a new tab)
HOME CLEANING
Bull Shot
Cleaning products for carpets, kitchens and more.
Explore Bull Shot ↗ (opens in a new tab)
GROOMING
Shave Sheriff
A compact, rechargeable wet-and-dry shaver.
Explore Shave Sheriff ↗ (opens in a new tab)
KITCHEN & HOME
CrocoDial
5-in-1 sharpening for knives and scissors.
Explore CrocoDial ↗ (opens in a new tab)
HOME LIGHTING
Slap Light
Rechargeable lighting with a motion sensor.
Explore Slap Light ↗ (opens in a new tab)
SEASONAL LIGHTING
Star Shower Slide Show Christmas
Full-color Christmas projections with six interchangeable slides and still or moving display modes.
Explore Christmas Slide Show ↗ (opens in a new tab)
Visit AJ’s personal website ↗aj@bulbhead.com
FOUNDER VISION. EXPERIENCED LEADERSHIP.
The people who
bring ideas to market.
AJ’s entrepreneurial vision is supported by specialist leadership across product acquisition and development, operations, sales, finance, marketing and creative.
- Develop the opportunity. Research, product development and packaging make the idea tangible.
- Make the benefit clear. Creative and marketing connect television, retail and digital.
- Deliver the execution. Operations coordinate manufacturing, technology and distribution, with legal and intellectual property oversight.
RETAILER & INDUSTRY RECOGNITION
Recognition earned
across the business.
2017 / ELECTRONIC RETAILING ASSOCIATION
Explore the award collection & sources ↗Marketer of the Year
Telebrands · Company honor ↗
2014 / DOLLAR GENERALSeasonal Division Top Vendor
Telebrands · PRIDE Award ↗
2009 / TARGET & CVSVendor of the Year
Honors for AJ Khubani ↗
INDEPENDENT EDITORIAL COVERAGE
Part of the story.
Part of the public record.
Advertising Age
THE WALL STREET JOURNAL / 2010
Courting Young Inventors
A profile of AJ’s support for young inventors, preserved in the Fairfield office collection.
Explore the article ↗CBS NEWS / 2009
Inside Telebrands’ Inventors Fair
News coverage of inventors presenting their ideas to Telebrands.6
Read the CBS report ↗MORE THAN FOUR DECADES OF TELEBRANDS
Building brands.
Creating a retail destination.
An entrepreneur gets started.
AJ founded Telebrands while still a college student. AmberVision became an early breakthrough.
The founding story ↗Where the dedicated format began.
Telebrands created Jamesway’s first dedicated As Seen on TV section in 1990. Angelo Bianco recalls approximately 100 stores—and the first such section he had encountered at any U.S. retailer.
The firsthand account ↗Taking the concept to Walmart.
Andy Khubani recalls presenting Telebrands’ dedicated retail format to Bill Fields, then working with buyer Clifford Young to develop Walmart’s As Seen on TV program for the fourth quarter of 1993.
How the program took shape ↗
EXPERIENCE SHARED / PRINCETON UNIVERSITY
Bringing entrepreneurship
into engineering education.
AJ Khubani · Chairman, Industrial Directors Board
Entrepreneurial Engineering program
September 2005–January 2011
Working with Professor Daniel M. Nosenchuck, AJ contributed entrepreneurial content, teaching and mentorship across six fall-semester offerings. Telebrands professionals participated as lecturers, mentors and project reviewers.
Explore the contribution & faculty statement ↗FROM AJ’S 2015 LIFETIME ACHIEVEMENT AWARD FILM
In the words of
people who know the business.
“AJ is one of the best item merchants I’ve ever seen.”
Joe GradyVice President · Walmart · in 2015Watch the tribute · 2:58 ↗
“Many imitate. None duplicate.”
Greg RenkerCo-Chairman · Guthy-Renker · in 2015Watch the tribute · 3:33 ↗
“AJ, you are my hero.”
Ron PopeilFounder · Ronco · in 2015Watch the tribute · 6:38 ↗
“He brings vision and instinct.”
Joy ManganoPresident · Ingenious Designs · in 2015Watch the tribute · 2:23 ↗8
WORK WITH TELEBRANDS
Bring our experience
to your next opportunity.
Retail buyers, distributors and product owners: explore the portfolio, meet the team and start the right conversation.
Notes & sources
- Definition of a hit product
A hit is a product that exceeded $1 million in cumulative retail sales to consumers, directly or through retailers. The 285 hit products are from the founder-approved historical record dated October 16, 2026. The count is not independently audited and is not an advertising-award total or a list of products currently sold. Record and attribution ↗
↩1 ↩2 - Pocket Hose consumer retail salesOver 100 million units sold. Cumulative figure reported by AJ Khubani.↩
- PedEgg companywide milestone40 million PedEgg units sold companywide. Cumulative totals reported by founder and CEO AJ Khubani, October 2026.↩
- Pocket Hose cumulative unit salesCumulative consumer unit sales across the Pocket Hose brand, reported by founder and CEO AJ Khubani, October 2026.↩
- Star Shower retail weekRecalled by former vice president Joe Grady; by retail sales dollars, November 21–27, 2015.↩
- Part of the story. Part of the public record.Historical editorial coverage, distinct from company awards or current publisher endorsements. Dates and original sources accompany each story.↩
- Photograph or illustration: Nassau Hall · Princeton UniversityNassau Hall · Dmadeo / Wikimedia Commons · CC BY-SA 3.0↩
- In the words of people who know the business.Personal tributes to AJ. Roles reflect the 2015 film; these are historical remarks, not current endorsements by the named organizations.↩