TELEBRANDS / SINCE 1983

Explore Telebrands.

The brands, people and record behind the company.

The company

The brands

People & purpose

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Telebrands home ↗Company overview · PDF ↓

TELEBRANDS CORPORATION / FAIRFIELD, NEW JERSEY

Building household names.
Since 1983.

The company behind Pocket Hose, PedEgg and Star Shower. Founded by AJ Khubani, Telebrands connects useful ideas, memorable demonstrations and the places people shop.

Camera crews, a camera crane and lighting on a product demonstration set from the Telebrands creative archive
BEHIND THE DEMONSTRATION / CREATIVE ARCHIVEInside Telebrands ↗

CURRENT HIT PRODUCTS1

Useful ideas.
In homes today.

Explore the complete brand portfolio ↗

THE TELEBRANDS RECORD / 1986–2025

A record of
repeat product success.

According to Sam R. Catanese, Telebrands had more distinct direct-response television hit products from 1986 through 2025 than any other company he monitored.

Sam R. Catanese
Founding publisher of the IMS Report
Former president & CEO, Infomercial Monitoring Service3

Read the signed statement ↗

Signed and notarized · October 30, 2026

EXPERIENCE RECOGNIZED BY INDUSTRY LEADERS

In their own words.4

Joe Grady in the 2015 tribute film, approved portrait from AJ Khubani’s website

Joe GradyVice President · Walmart · in 2015

“AJ is one of the best item merchants I’ve ever seen.”
Explore the tribute ↗

THE PRODUCTS BEHIND THE RECORD

Products with
a remarkable record.

Explore all seven featured brands ↗
PedEgg Classic in white and cyan beside its retail package

PedEgg Classic · official product photography

PEDEGG / COMPANYWIDE MILESTONE

PedEgg

Over $400M in companywide consumer retail sales

40 million PedEgg units sold companywide.5

Read the story & source ↗
Joe Grady and Griffin Sorenson holding Star Shower boxes, with AJ Khubani holding bananas between them, in front of the Walmart sign

Joe Grady, AJ Khubani and Griffin Sorenson at Walmart · December 2015.

WALMART U.S. / NOVEMBER 2015

Star Shower

A No. 1 retail week

By retail sales dollars · November 21–27, 2015.7

Read the story & source ↗

STAR SHOWER / THE 2015 HOLIDAY SEASON

The holiday hit
that made headlines.

A simple way to light up a home became a holiday shopping story. In 2015, Star Shower drew coverage of widespread sellouts, months-long backorders—and even thefts from front yards.8

Star Shower craze in the news
A home illuminated with Star Shower’s green and red laser lights at night
Star Shower brings the holiday display home.9

STAR SHOWER / POP CULTURE

A holiday hit.
A pop-culture punchline.

In its 2017 Christmas episode, Family Guy introduced “Star Blizzard,” a fictional holiday laser-light projector. For us, the spoof is a fun nod to Star Shower’s place in the holiday conversation.10

The humor is a little off-color.
That’s Family Guy—and we’re happy to laugh along.

Explore Star Shower’s retail story ↗
“Star Blizzard” · Family GuySeason 16, Episode 9 · December 10, 2017
Open the clip on YouTube ↗

WHY WORK WITH TELEBRANDS

From a useful idea
to its audience.

Product judgment, creative execution and a route to market—connected by an experienced team.

Meet the capabilities behind the brands ↗
01

Find a useful idea.

Identify a recognizable consumer need and evaluate the product’s practical benefit.

02

Make the difference visible.

Bring the benefit to life through demonstrations, packaging and creative storytelling.

03

Learn from the response.

Use consumer response and campaign experience to inform the next decision.

04

Connect the work.

Coordinate product development, manufacturing, marketing and distribution.

AJ Khubani, founder and CEO of Telebrands
AJ Khubani · Founder & CEO
Visit AJ’s personal website ↗aj@bulbhead.com

FOUNDER VISION. EXPERIENCED LEADERSHIP.

The people who
bring ideas to market.

AJ’s entrepreneurial vision is supported by specialist leadership across product acquisition and development, operations, sales, finance, marketing and creative.

  • Develop the opportunity. Research, product development and packaging make the idea tangible.
  • Make the benefit clear. Creative and marketing connect television, retail and digital.
  • Deliver the execution. Operations coordinate manufacturing, technology and distribution, with legal and intellectual property oversight.
Explore executive biographies ↗
Crystal CVS Caremark award from the Telebrands collection
CVS Caremark · Explore the retailer honor ↗

RETAILER & INDUSTRY RECOGNITION

Recognition earned
across the business.

Explore the award collection & sources ↗
Telebrands booth at an Ace show, featuring Pocket Hose, product demonstrations and retail displays

Telebrands at an Ace show.11

INDEPENDENT EDITORIAL COVERAGE

Part of the story.
Part of the public record.

Films, interviews & press ↗
Framed Wall Street Journal article, Courting Young Inventors, November 10, 2010

THE WALL STREET JOURNAL / 2010

Courting Young Inventors

A profile of AJ’s support for young inventors, preserved in the Fairfield office collection.

Explore the article ↗

CBS NEWS / 2009

Inside Telebrands’ Inventors Fair

News coverage of inventors presenting their ideas to Telebrands.12

Read the CBS report ↗

MORE THAN FOUR DECADES OF TELEBRANDS

Building brands.
Creating a retail destination.

Explore the full company history ↗
1983 / THE BEGINNING

An entrepreneur gets started.

AJ founded Telebrands while still a college student. AmberVision became an early breakthrough.

The founding story ↗
1990 / JAMESWAY

Where the dedicated format began.

Telebrands created Jamesway’s first dedicated As Seen on TV section in 1990. Angelo Bianco recalls approximately 100 stores—and the first such section he had encountered at any U.S. retailer.

The firsthand account ↗
1993 / WALMART

Taking the concept to Walmart.

Andy Khubani recalls presenting Telebrands’ dedicated retail format to Bill Fields, then working with buyer Clifford Young to develop Walmart’s As Seen on TV program for the fourth quarter of 1993.

How the program took shape ↗
Nassau Hall’s clock tower and ivy-covered facade at Princeton University
Nassau Hall · Princeton University13

EXPERIENCE SHARED / PRINCETON UNIVERSITY

Bringing entrepreneurship
into engineering education.

AJ Khubani · Chairman, Industrial Directors Board

Entrepreneurial Engineering program
September 2005–January 2011

Working with Professor Daniel M. Nosenchuck, AJ contributed entrepreneurial content, teaching and mentorship across six fall-semester offerings. Telebrands professionals participated as lecturers, mentors and project reviewers.

Explore the contribution & faculty statement ↗

INDUSTRY VOICES / 2015 AWARD FILM & A 2026 TRIBUTE

In the words of
people who know the business.4

Joe Grady in the 2015 tribute film, approved portrait from AJ Khubani’s website
“AJ is one of the best item merchants I’ve ever seen.”

Joe GradyVice President · Walmart · in 2015

Watch this moment 2:58 ↗
Mindy Grossman in the 2015 tribute film, approved portrait from AJ Khubani’s website
“His superpower is vision. Vision to have created what we all now know is the As Seen on TV logo.”

Mindy GrossmanCEO & Director · HSN · in 2015

Watch this moment 2:16 ↗
Collette Liantonio in the 2015 tribute film, approved portrait from AJ Khubani’s website
“He goes into categories that other people laugh and think are absurd, and they work.”

Collette LiantonioPresident · Concepts TV Productions · in 2015

Watch this moment 3:55 ↗
Daniel M. Nosenchuck in the 2015 tribute film, approved portrait from AJ Khubani’s website
“AJ is a forward-thinking innovator in the area of marketing, and his approaches have disrupted the status quo.”

Daniel M. NosenchuckPrinceton University · Mechanical & Aerospace Engineering · in 2015

Watch this moment 2:31 ↗
Dr. Susan Cole speaking in the 2015 tribute film
“AJ didn’t take his education and leave. He made a success and then he came back to the university to help support the next generation of AJs.”

Dr. Susan ColePresident · Montclair State University · in 2015

Watch this moment 5:46 ↗
Cory Booker speaking in the 2015 tribute film
“I am proud to be your friend and to know of the good works you are doing.”

Cory BookerU.S. Senator · New Jersey · in 2015

Watch this moment 6:33 ↗
Randy Jackson in the 2015 tribute film, approved portrait from AJ Khubani’s website
“People try and copy AJ because he’s the best at what he does.”

Randy JacksonAmerican Idol · Entrepreneur & Grammy Award Winner · in 2015

Watch this moment 3:37 ↗
Andy Khubani, approved colorized LinkedIn portrait accompanying his 2015 tribute
“AJ was brilliant from the time he was a kid.”

Andy KhubaniChairman & CEO · Idea Village · in 2015AJ’s brother

Watch this moment 1:16 ↗
Chuck Khubani in the 2015 tribute film, approved portrait from AJ Khubani’s website
“I’m very appreciative for the opportunity to be there and watch him grow and watch his success. It’s led me to where I am now.”

Chuck KhubaniCEO · OnTel Products Inc. · in 2015AJ’s brother

Watch this moment 6:11 ↗
Poonam Khubani in the 2015 tribute film, approved portrait from AJ Khubani’s website
“AJ is the quintessential family man.”

Poonam KhubaniPresident, International · TeleBrands Corp. · in 2015AJ’s wife

Watch this moment 5:58 ↗
Explore the full tribute collection ↗

WORK WITH TELEBRANDS

Bring our experience
to your next opportunity.

Retail buyers, distributors and product owners: explore the portfolio, meet the team and start the right conversation.

Notes & sources

  1. Definition of a winner / hit product

    A winner (called a hit product on this website) is a product with cumulative sales of 100,000 to 100 million units. Definition established by Telebrands founder and CEO AJ Khubani on October 30, 2026. The 285 hit products are from the founder-approved historical record dated October 16, 2026. The count is not independently audited and is not an advertising-award total or a list of products currently sold. Record and attribution ↗

    ↩1 ↩2
  2. Pocket Hose units sold
    Over 100 million units sold. Cumulative figure reported by AJ Khubani.↩
  3. Sam Catanese’s DRTV assessment
    Sam R. Catanese’s affidavit was signed and notarized October 30, 2026, and commissioned by AJ Khubani. His assessment concerns distinct direct-response television hit products during 1986–2025 among the companies he monitored, based on his review of monitoring reports and professional experience. The affidavit supplies neither a numerical hit count nor a definition of “hit”; it does not independently audit the separate founder-approved 285-product record or its unit-sales definition. Its separate “Number One Marketer” statement does not specify a ranking measure and is not used here as an unqualified ranking. Read the original and transcription ↗↩
  4. Industry voices and portrait context
    Personal tributes to AJ from his 2015 Lifetime Achievement Award film. Quotes and approximate timestamps follow the AJ Khubani website testimonial archive. Titles reflect the film’s on-screen identifications in 2015, not current appointments; these personal remarks are not current corporate, institutional or government endorsements. Andy and Chuck Khubani are AJ’s brothers; Poonam Khubani is his wife. The displayed portraits match the approved images on AJ’s personal website: selected film stills use AI-assisted reframing, background extension or lighting adjustments, with original on-screen identifications retained. Andy’s image is an approved AI-assisted colorization of his LinkedIn portrait, not a film still. Joy Mangano, Dr. Susan Cole and Cory Booker retain their original film stills. Image treatment and original-photo notes. View the original award film.↩1 ↩2
  5. PedEgg companywide milestone
    40 million PedEgg units sold companywide. Cumulative totals reported by founder and CEO AJ Khubani, October 2026.↩
  6. Pocket Hose cumulative unit sales
    Cumulative consumer unit sales across the Pocket Hose brand, reported by founder and CEO AJ Khubani, October 2026.↩
  7. Star Shower retail week
    Recalled by former vice president Joe Grady; by retail sales dollars, November 21–27, 2015.↩
  8. The holiday hit that made headlines.
    Contemporaneous reports document different aspects of the 2015 season: CNNMoney, December 11 ↗; KPRC, December 29 ↗; ABC7, December 17 ↗. Theft reports describe individual incidents; they do not establish the thieves’ motives.↩
  9. Star Shower promotional photograph
    Edited promotional image based on a still from BulbHead’s Star Shower Ultra 9 commercial, illustrating a later Star Shower product. It is not a photograph of the 2015 launch. Advertising overlays were removed; the composition was centered and the cropped left side of the house digitally extended, and the laser effects brightened and limited to the house and front bushes for presentation. Watch the commercial ↗↩
  10. A holiday hit. A pop-culture punchline.
    The Star Blizzard scene appears in Family Guy, “Don’t Be a Dickens at Christmas,” season 16, episode 9, originally aired December 10, 2017. AJ Khubani identifies it as a spoof of Star Shower; this is Telebrands’ interpretation, not a statement from the show’s creators. The linked 31-second clip is an unofficial YouTube upload dated December 11, 2017. The fictional product and comedy are not a Star Shower demonstration or an endorsement of Telebrands. Episode details ↗ · Clip source ↗↩
  11. Ace show photograph and awards
    Booth photograph, Spring 2024 Vendor of the Show trophy and Fall 2023 award announcement supplied by AJ Khubani. The announcement names Telebrands the inaugural Impulse Wood Spoon Award recipient. View the source record ↗↩
  12. Part of the story. Part of the public record.
    Historical editorial coverage, distinct from company awards or current publisher endorsements. Dates and original sources accompany each story.↩
  13. Photograph or illustration: Nassau Hall · Princeton University
    Nassau Hall · Dmadeo / Wikimedia Commons · CC BY-SA 3.0↩
  14. Jon Zacharias’s October 2026 tribute
    Personal testimonial and portrait supplied for publication in October 2026. Separate from the 2015 award film; not a statement issued by GR0. Read the testimonial context ↗↩
  15. Joy Mangano and the film Joy
    Joy Mangano’s life inspired the fictionalized 2015 film; it is a dramatization, not a documentary. Film details: 20th Century Studios. Biographical context: TIME, “The True Story Behind the Movie Joy,” December 27, 2015. Poster © Twentieth Century Fox; artwork supplied by AJ and reused from his personal website to identify and discuss the film. The cast and studio are not presented as endorsing AJ or Telebrands. The accompanying tribute is Joy Mangano’s own comment from AJ’s 2015 award film.↩

From the Telebrands archive

Open full-size image ↗