TELEBRANDS / SINCE 1983

Explore Telebrands.

The brands, people and record behind the company.

The company

The brands

People & purpose

Connect & explore

Telebrands home ↗Company overview · PDF ↓

WORK WITH TELEBRANDS

A product has potential.
Experience brings it forward.

Product development, creative, operations, retail relationships and digital marketing, connected by a team with decades of consumer-products experience.

Start a business inquiry ↗

THE ORGANIZATION BEHIND THE BRANDS

Experience across
the product journey.

Specialist leadership connects the product, its story and its route to market.

01

Product Acquisition

Identify practical product opportunities and connect inventors and product owners with Telebrands.

Manish Israni ↗
02

Manufacturing and Procurement

Connect with Telebrands about manufacturing capabilities, supplier relationships and procurement opportunities.

Arline Wall ↗
03

Operations & legal oversight

Coordinate manufacturing, technology and distribution to keep the business running smoothly, with oversight of all legal and intellectual property matters.

Bala Iyer ↗
04

Creative & brand storytelling

Shape product names, packaging, television, social content, websites and marketplace presentation.

Giuseppe Landolfo ↗
05

Retail relationships & sales

Bring consumer-products experience to national retail relationships, go-to-market planning and sales execution.

Michael Aquilino ↗
06

Marketing & digital commerce

Connect marketing leadership with the channels where consumers discover and purchase the company’s products.

Shail Prasad ↗
07

Financial leadership

Support the business with financial experience, including Bob Barnett’s service as VP of Finance since 2000.1

Bob Barnett ↗

BRINGING PRODUCTS TO RETAILERS

See the products.
Experience the presentation.

At an Ace show, Telebrands brings product demonstrations, Pocket Hose displays and a hands-on presentation together for retail buyers.

Ace recognized Telebrands with its inaugural Impulse Wood Spoon Award at the Fall 2023 Show; the company’s collection also includes a Spring 2024 Vendor of the Show trophy.

Explore the Ace honors & photographs ↗
Telebrands booth at an Ace show, with Pocket Hose displays, product demonstration screens and the Ace centennial sign
Telebrands at an Ace show.2

THE PRODUCTS BEHIND THE RECORD

Everyday products.
Extraordinary chapters.

Explore all seven featured brands ↗
PedEgg Classic in white and cyan beside its retail package

PedEgg Classic · official product photography

PEDEGG / COMPANYWIDE MILESTONE

PedEgg

Over $400M in companywide consumer retail sales

40 million PedEgg units sold companywide.3

Read the story & source ↗
Joe Grady and Griffin Sorenson holding Star Shower boxes, with AJ Khubani holding bananas between them, in front of the Walmart sign

Joe Grady, AJ Khubani and Griffin Sorenson at Walmart · December 2015.

WALMART U.S. / NOVEMBER 2015

Star Shower

A No. 1 retail week

By retail sales dollars · November 21–27, 2015.5

Read the story & source ↗

BUILDING THE AS SEEN ON TV RETAIL FORMAT / 1990–1993

From a television idea
to a retail destination.

Telebrands brought Jamesway its first dedicated As Seen on TV section in 1990. In 1993, Andy Khubani represented Telebrands in developing Walmart’s dedicated program with its merchants. Their firsthand accounts show how the company connected consumer recognition with assortment, buying and store placement.

Jamesway: where the format began ↗
Walmart: the next chapter ↗
JAMESWAY → WALMART

1990 · The first rollout.
1993 · A larger stage.

Firsthand accounts from
Angelo Bianco and Andy Khubani

PLANNING A BUSINESS CONVERSATION

Start with the information
that matters to you.

Which brands can I explore?

The featured portfolio includes Pocket Hose, BulbHead, Hempvana, Bull Shot, Eggagen, PedEgg and Star Shower. Visit the brand directory for official websites and product categories.

Explore the brands ↗
Where can I review Telebrands’ track record?

Start with the three brand stories, then explore retailer honors, campaign recognition, dated press coverage and the company’s history. Each account identifies its source and relevant period.

Awards & recognition ↗Company history ↗
How do retail buyers and distributors get in touch?

Contact Michael Aquilino for U.S. wholesale and distribution, or Poonam Khubani for international distribution. Include your company, territory, sales channels, brands of interest and expected order requirements.

Find wholesale contacts ↗
How should I approach Telebrands about a product?

Contact Manish Israni for product acquisition and new product opportunities. Prepare a concise description of the problem, the product benefit and its development stage.

Inventor resources ↗

WORK WITH TELEBRANDS

Put our experience
to work with yours.

U.S. WHOLESALE & DISTRIBUTION

Bring our brands to your customers.

Connect with Michael Aquilino about U.S. wholesale, retail and distribution opportunities.

U.S. wholesale & distribution ↗
INTERNATIONAL DISTRIBUTION

Start a market conversation.

Connect with Poonam Khubani about your territory, sales channels and brands of interest.

International distribution ↗
INVENTORS & PRODUCT OWNERS

Explore the path for your product.

Connect with Manish Israni about product acquisition and new product opportunities.

Product acquisition inquiries ↗

Notes & sources

  1. Experience across the product journey.
    Based on the company’s leadership roles and executive-supplied biographies. Explore the people behind the work ↗↩
  2. Photograph or illustration: Telebrands at an Ace show
    Telebrands at an Ace show · photograph supplied by AJ Khubani.↩
  3. PedEgg companywide milestone
    40 million PedEgg units sold companywide. Cumulative totals reported by founder and CEO AJ Khubani, October 2026.↩
  4. Pocket Hose cumulative unit sales
    Cumulative consumer unit sales across the Pocket Hose brand, reported by founder and CEO AJ Khubani, October 2026.↩
  5. Star Shower retail week
    Recalled by former vice president Joe Grady; by retail sales dollars, November 21–27, 2015.↩

From the Telebrands archive

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