The everyday need
Give households another way to create a festive outdoor light display.
Our brands / Star ShowerA new way to light
A TELEBRANDS BRAND STORY / Lighting & celebrations
A new way to light
up the holidays.
Give households another way to create a festive outdoor light display. Project decorative lights onto a home. A familiar seasonal ritual became the starting point for a practical product demonstration.
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THE THINKING BEHIND STAR SHOWER
Recognize a need.
Make the value visible.
The product idea
Project decorative lights onto a home. A familiar seasonal ritual became the starting point for a practical product demonstration.
The demonstration
The transformation was visible: a home illuminated with projected lights. Star Shower grew into a family of decorative-lighting products.
TELEBRANDS’ CONTRIBUTION
A seasonal transformation people could see.
Telebrands marketed the decorative-lighting concept through product demonstrations and retail distribution, with Star Shower developing into a family of seasonal products.
A demonstration with immediate visual impact. Showing a home illuminated with projected lights makes the product’s purpose easy to grasp and gives the brand a recognizable seasonal setting.
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THE RETAIL CHAPTER / 2015
Star Shower
beyond the demonstration.
Joe Grady, Walmart’s vice president overseeing Department 82 in 2015, recalls Star Shower ranking first by retail sales dollars at Walmart U.S. stores in the week of November 21–27, 2015.
2016 / FROM THE FAIRFIELD COLLECTION
Star Shower Motion.
Recognition in the record.
Weekly Greensheet Chart Toppers Award · No. 1, Jordan Whitney Top 75 Weekly Infomercial Chart.
This television-chart recognition is separate from the retail sales milestone described above.
Explore the award collection ↗THE BRAND TODAY
Discover Star Shower.
Visit the official brand destination for current products, specifications and availability.
Explore Star ShowerNotes & sources
- Photograph or illustration: From left: Joe Grady, AJ Khubani and Griffin SorensonFrom left: Joe Grady, AJ Khubani and Griffin Sorenson. December 2015 according to AJ. Photograph and identifications from AJ’s archive; the retail ranking concerns November 21–27, 2015.↩
- Star Shower beyond the demonstration.
Source & scope
Walmart Week 43, November 21–27, 2015. Grady’s personal account was confirmed September 25, 2026 and quoted with permission. It is not an official Walmart statement or an independently audited report. It does not establish a unit-sales or all-time ranking.
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