THE TELEBRANDS TEAM
Research, product development, operations, sales, finance, marketing and creative—brought together around the opportunity in an everyday idea.
FOUNDER & CEO
AJ founded Telebrands in 1983 and helped build the As Seen on TV retail category. His career spans consumer brands, direct-response marketing and mentorship of inventors and students.
National Direct Response Hall of Fame · 2014
ERA Lifetime Achievement Award · 2015
OUR EXECUTIVE TEAM
Executive Vice President & Chief Operating Officer
Bala Iyer leads Telebrands’ business operations, coordinating manufacturing, technology and distribution around a clear priority: flawless execution. He also oversees all legal and intellectual property matters, helping safeguard the company’s brands, innovations and business interests.
bala@telebrands.comSenior Vice President, New Product Acquisition
New product acquisition and the search for practical ideas to bring into the Telebrands portfolio.
manish@telebrands.comSenior Vice President, New Product Development & Procurement
Arline Wall leads the development and execution of new products at Telebrands, guiding global design, engineering and manufacturing teams from concept through delivery. She joined Telebrands in 2014 after an award-winning career in corporate roles at Hasbro and Toys “R” Us. A founding member and past president of Women in Toys, Licensing and Entertainment, Arline brings extensive product expertise and industry leadership to the business.
arline@bulbhead.com
Vice President, Sales
Michael brings more than 25 years of consumer-products leadership experience to Telebrands. His work spans strategic retail partnerships, business growth and profitable revenue across national retailers and consumer brands. He focuses on go-to-market strategy, sales performance, operational improvement and bringing innovative products to market through an understanding of the evolving retail landscape.
mike@bulbhead.com
Vice President, Finance
Bob has served as Vice President of Finance at Telebrands since 2000. Previously, he was Vice President of Finance and Operations at Interact Accessories, Recoton Corp., and a senior accountant at KPMG. He holds a BA from Johns Hopkins University, an MA in international economics and Asian studies from its School of Advanced International Studies, and an MBA with an accounting concentration from Loyola University.
bob@telebrands.comSenior Vice President, Marketing
Marketing leadership across the ways consumers discover and engage with the company’s products.
shail@bulbhead.com
Vice President, Creative
Giuseppe shapes the creative vision for Telebrands products—from their names and defining features to television, social content, packaging, websites and marketplaces. He brings 16 years of Telebrands experience to connecting a product’s story across every customer touchpoint. Earlier in his career, he worked at the NBA, progressing from trainee to field producer and editor, and gained experience on film sets.
g@telebrands.com
Poonam’s work connects Telebrands with the wider direct-to-consumer industry. In 2016, she was elected chair of the Electronic Retailing Association; contemporary coverage identified her as president of Telebrands International and highlighted her emphasis on product quality and consumer confidence. In 2009, she and AJ received Children’s Hope India’s Lotus Award for corporate philanthropy.
poonam@telebrands.comFROM PEOPLE TO PRODUCTS