The stories.
The sources.

FOUNDER & CEO CONFIRMATION / OCTOBER 17, 2026

Pocket Hose — over 100 million units sold

AJ Khubani confirmed on October 17, 2026 that Pocket Hose consumer retail sales exceeded 100 million units. This is a founder-reported cumulative unit-sales milestone for the Pocket Hose brand.

This brand-wide unit count is separate from the earlier Pocket Hose Ultra sales-dollar figure. It is not an annual sales result or a dollar amount. Detailed sales records and independent verification were not supplied with this confirmation.

FOUNDER & CEO CONFIRMATION / OCTOBER 17, 2026

PedEgg — 40 million units and over $400 million in consumer retail sales

AJ Khubani confirms that Telebrands has sold 40 million PedEgg units companywide, representing over $400 million in cumulative consumer retail sales. These are companywide cumulative milestones reported by the founder and CEO, rather than an annual result or a figure limited to Walgreens.

The retail-sales figure describes consumer retail value, not Telebrands’ corporate revenue. No detailed sales ledger or independent audit accompanied this confirmation. The statement does not specify the date on which these milestones were first reached.

Dustin Sullivan’s separate account concerns approximately 4 million units and $40 million in consumer sales at Walgreens during calendar 2008. That retailer-specific result is not the source of the companywide figures, and the two accounts should not be added together.

STATEMENTS / SEPTEMBER 7–8, 2026

PedEgg at Walgreens — Dustin Sullivan

Role at the time: Walgreens Category Manager, As Seen on TV, 2007–2010. Sullivan oversaw assortment, pricing, promotion and display activity.

The weekly milestone: In his September 8 clarification, Sullivan recalls PedEgg ranking No. 1 by retail sales dollars among front-of-store, self-service merchandise, excluding pharmacy, for the seven days ending May 13, 2008. He recalls approximately 180,000 units sold to customers and $1.79 million in consumer retail sales that week.

The comparisons: PedEgg’s retail sales dollars exceeded those of single-serve Snickers bars and 20-ounce Coca-Cola individually. He does not confirm the ranking by unit sales. The comparisons concern individual products, not combined product families.

The full year: Sullivan’s final clarification gives approximately 4 million units and approximately $40 million in consumer point-of-sale sales during calendar 2008. The figures describe purchases by Walgreens customers, not shipments to the retailer or Telebrands’ revenue.

Basis and permission: Sullivan recalls personally reviewing Walgreens’ weekly item-sales reports. He explicitly describes the information as recollection and notes that the actual reports belong to Walgreens. He permits paraphrasing with his historical role identified. This is his personal account, not official Walgreens verification or an independently audited result.

STATEMENT / SEPTEMBER 13, 2026

Jamesway’s dedicated As Seen on TV program — Angelo Bianco

Role at the time: Vice President of Hardlines, Jamesway, 1978–1990, and president of Hardware Distributor Inc., a wholly owned Jamesway subsidiary.

Proposal and launch: Bianco recalls Andy Khubani, then Telebrands’ VP of Sales, presenting the proposal in August 1990. Telebrands helped assemble and implement the program. Jamesway’s first dedicated As Seen on TV section launched in approximately 100 stores in mid-October 1990, on four-foot endcaps in front of the hardware department.

Initial assortment: AmberVision sunglasses, Cat and Mouse Watch, Whisper 2000 and Dental White.

Commercial result: Bianco recalls more than $400,000 in consumer purchases at Jamesway’s retail selling prices in less than two months, approximately mid-October through early December 1990. This is consumer sell-through in sales dollars, not Jamesway’s purchases from Telebrands.

Basis and permission: Bianco authorized publication with attribution in his personal capacity. The account is his firsthand recollection; original sales records were no longer available to him. Bianco also calls it the first dedicated As Seen on TV section he had encountered at any U.S. retailer and says he was unaware of an earlier comparable department. This assessment is attributed to his experience; the available records do not independently establish a nationwide first. No inventory sell-through percentage is presented because its measurement basis was not clarified.

Andy’s corroborating account: In his October 14, 2026 statement, Andy identifies Jamesway as the first retailer where Telebrands implemented this dedicated format. He recalls preparing and presenting a proposal to Tom Kiley and senior merchants around May 1990; Bianco recalls a presentation in August 1990. These are separately attributed recollections, not a single verified meeting date.

STATEMENT / OCTOBER 14, 2026

From Jamesway to Walmart — Anand “Andy” Khubani

Role at the time: AJ’s brother, Anand “Andy” Khubani, served at Telebrands from 1990–1997. His statement describes his progression from VP of Sales to Executive Vice President and President of Sales.

The retail concept: Andy credits AJ with the idea of bringing direct-response television products into retail, successful TV products and the red-and-white As Seen on TV logo. Andy describes creating and executing a dedicated merchandising format: high-traffic placement, coordinated buying, category leadership and successful television-advertised products from Telebrands and other suppliers. He identifies Jamesway as the first retailer where Telebrands implemented it.

Walmart chronology: Andy recalls discussing the program with Walmart Chief Merchant Bill Fields at the May 1993 IMRA conference, followed by a June 1993 presentation to Fields and four senior merchants in Bentonville. Fields brought in Clifford Young, the Department 82 buyer, and Andy worked with Young on the assortment and promotional features for the fourth quarter of 1993.

What was created: A dedicated As Seen on TV section and buying program within Walmart’s existing Department 82, Impulse Merchandising. The account distinguishes this initiative from earlier individual-product sales to Walmart and Sam’s Club. It does not say Telebrands founded Department 82 itself.

Expansion: Andy names Walmart, Target, Kmart, Caldor, Venture, Ames, Walgreens, CVS Pharmacy and Rite Aid during the five-year expansion after Jamesway. In his account, Caldor and Walgreens did not use the dedicated-section and designated-buyer arrangement during that period.

Basis and permission: Andy expressly authorized publication and quotation with attribution. The story is based on his personal participation and recollection; it is not an official Walmart statement. No contemporaneous launch documents accompanied the email. Clifford Young is a participant named by Andy, not a separately confirming source for this page. The recollection’s undated peak annual-sales estimate and broad industry-share estimate are not presented as verified company results.

PHOTOGRAPH / SUPPLIED OCTOBER 17, 2026

Walmart’s As Seen on TV department — photograph supplied by AJ Khubani

AJ identifies this photograph as a Walmart As Seen on TV department featuring the red-and-white logo he created. The photograph’s date and store location have not been established. It illustrates the dedicated retail format and is not used as contemporaneous proof of the 1993 launch.

Presentation edits: At AJ’s request, AI-assisted retouching removed the gray column, the attached orange and yellow items and the fire extinguisher. Shelving, packaged merchandise and surrounding surfaces were reconstructed in the areas previously obscured. Clarity and exposure were improved. The original supplied screenshot is preserved in the working archive.

STATEMENT / SEPTEMBER 25, 2026

Star Shower at Walmart — Joe Grady

Role at the time: Walmart vice president overseeing Department 82 in 2015.

Milestone: Grady’s edited confirmation recalls Star Shower ranking No. 1 by retail sales dollars at Walmart U.S. stores in Walmart Week 43, November 21–27, 2015, including Thanksgiving and Black Friday. His account places bananas second.

Basis and permission: Grady permits quotation with attribution and describes the statement as his personal recollection. It is not an official Walmart statement or an independently audited sales report. It does not establish a unit-sales or all-time ranking.