The Wall Street Journal / November 10, 2010
Courting Young Inventors
Shelly Banjo’s “Donor of the Day” column records a chapter in AJ’s work with young inventors.
View the framed clipping ↗FILMS, INTERVIEWS & COVERAGE
Watch the ideas.
Meet the company.
A curated selection from the Telebrands and AJ Khubani archives: company films, product demonstrations, business interviews and the search for the next useful invention.
Films open on YouTube.1
DISCOVERY CHANNEL / PITCHMEN
Evaluating ideas.
In front of the camera.
Telebrands founder AJ Khubani appeared as himself on PitchMen, serving as a recurring cast member, judge and product evaluator, according to Anthony Sullivan, Executive Producer and On-Screen Star of the series.
Sullivan’s September 29, 2026 statement describes more than 18 episodes across Seasons 1 and 2, excluding the separate Billy Mays tribute special.3
Read Anthony Sullivan’s permitted statement ↗FROM THE ARCHIVE
The company in its own words
Telebrands: the first 30 years
A retrospective on the products, people and entrepreneurial journey behind Telebrands.
Watch on YouTube ↗
AJ Khubani Lifetime Achievement Award film
A film celebrating AJ’s career and contribution to direct-response marketing.
Watch on YouTube ↗
The Telebrands success story
An extended feature on AJ and the business behind the products.
Watch on YouTube ↗FROM THE ARCHIVE
The products. The demonstrations. The interviews.
PedEgg on The View
AJ demonstrates PedEgg with Sherri Shepherd.
Watch on YouTube ↗
The search for the next great idea
AJ, the Rover Rake and the process of discovering useful inventions.
Watch on YouTube ↗
Inside the infomercial
A television segment exploring product demonstrations with AJ.
Watch on YouTube ↗
Inside Telebrands
The search for a breakthrough idea and the company evaluating it.
Watch on YouTube ↗
What makes a winning invention?
AJ discusses the thinking behind evaluating new products.
Watch on YouTube ↗
AJ Khubani in conversation
A business interview from the personal-site television archive.
Watch on YouTube ↗FROM THE ARCHIVE
A stage for the next idea
PitchMen: High Impact Item
The series premiere featuring AJ’s perspective on new products.
Watch on YouTube ↗
PitchMen: The New Gun in Town
An Inventors Day chapter from the series.
Watch on YouTube ↗
Hopeful inventors pitch the master pitchman
Aspiring creators present their ideas to AJ.
Watch on YouTube ↗
Advice to future students
AJ shares his perspective with the next generation.
Watch on YouTube ↗THE FAIRFIELD OFFICE / IN PRINT
A company story
told across decades.
Framed reporting and profiles preserved in AJ’s office in Fairfield, New Jersey.
The New York Times / January 27, 2008
As Seen on TV
A profile of AJ Khubani in the newspaper’s “The Boss” feature.
View the framed clipping ↗
USA TODAY / June 2009
Inventors seek pot of gold on TV
Theresa Howard reports from an inventor casting call at Telebrands’ Fairfield headquarters. The syndicated article is available through ABC News.
View the framed clipping ↗Read the syndicated article ↗
Advertising Age / January 25, 2010
Behind the search for the next great DRTV pitchman
A report on Telebrands’ search for on-camera talent following Billy Mays’ death.
View the framed clipping ↗
Response / September 2013
The Big 3-0
A signed display of the cover marking Telebrands’ thirtieth anniversary.
View the framed clipping ↗
The Record / May 4, 2008
An expert at the “But wait”-ing game
A founder profile in the newspaper’s “Intriguing People” feature.
View the framed clipping ↗More from the press collection
USA TODAY / August 25, 2008
PedEgg hatches surprising sales
An “Ad Track” article covering PedEgg’s sales and the debate around its advertising.
View the framed clipping ↗
Montclair State alumni profile / Fall 2013
A.J. Khubani ’84
A profile connecting AJ’s marketing education, entrepreneurial persistence and Telebrands career.
View the framed clipping ↗
New York Enterprise Report4
Reinventing the Lightbulb / Show and Sell
Framed cover and feature pages about AJ Khubani and Telebrands.
View the framed clipping ↗
Inside Jersey5
AJ Khubani takes 5 with Steve Adubato
A Q&A about the Electronic Retailing Association and the direct-to-consumer industry.
View the framed clipping ↗
From the print archive6
Power-Packed Packaging
An AJ Khubani bylined column on the role of retail packaging. The displayed page does not establish a reliable publication date.7
View the framed clipping ↗MORE TO EXPLORE
The fuller story
behind the screen.
Continue through the company history or explore the wider archive on AJ’s personal website.
Notes & sources
- Film dates and archive sourcesFilms open on YouTube. Dates labeled “uploaded” describe the online publication, not a confirmed broadcast date.↩
- Photograph or illustration: A signed PitchMen photograph featuring Billy Mays and Anthony Sullivan, preserved in AJ’s Fairfield officeA signed PitchMen photograph featuring Billy Mays and Anthony Sullivan, preserved in AJ’s Fairfield office. Date not confirmed.↩
- Evaluating ideas. In front of the camera.Sullivan’s September 29, 2026 statement describes more than 18 episodes across Seasons 1 and 2, excluding the separate Billy Mays tribute special. His count is based on recollection and review of the episodes.↩
- Publication dateNew York Enterprise Report / Date not confirmed↩
- Publication dateInside Jersey / Date not confirmed↩
- Publication dateFrom the print archive / Date not confirmed↩
- A company story told across decades.Dates and descriptions follow the displayed records and linked reporting. Coverage includes reporting, interviews and commentary; inclusion in this collection does not imply a publisher’s endorsement. Small text in some photographs is not fully legible.↩