The everyday need
Reduce the inconvenience of handling and storing a traditional garden hose.
Our brands / Pocket HoseRethinking a familiar
A TELEBRANDS BRAND STORY / Outdoor & garden
Rethinking a familiar
garden essential.
Reduce the inconvenience of handling and storing a traditional garden hose. An expandable, retractable hose that contracts when not in use. The benefit was simple to show and easy to recognize.
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THE THINKING BEHIND POCKET HOSE
Recognize a need.
Make the value visible.
The product idea
An expandable, retractable hose that contracts when not in use. The benefit was simple to show and easy to recognize.
The demonstration
A visible change in size made the product’s idea clear. Pocket Hose Ultra’s commercial earned the 2014 ERA Moxie Award for Best Short Form Variety Infomercial.
TELEBRANDS’ CONTRIBUTION
A visible answer to a familiar inconvenience.
Telebrands’ Pocket Hose story connects an expandable-hose format with consumer advertising, a retail launch and an evolving family of garden products.
A product idea that can support a brand family. The initial expandable-hose proposition created a recognizable starting point for subsequent models, accessories and retail and digital channels.
Explore the capabilities behind the brands ↗
A BENEFIT YOU CAN SEE
The demonstration
is part of the idea.
Compact storage makes a familiar household inconvenience immediately understandable. Different Pocket Hose models carry that original idea into an evolving brand family.
2014 ERA Moxie Award · company announcement ↗THE RETAIL CHAPTER / THROUGH OCTOBER 2026
Pocket Hose
beyond the demonstration.
The official brand history dates the direct-to-consumer launch to 2012 and retail expansion to 2013, including Walmart and The Home Depot.
2013 / FROM THE FAIRFIELD COLLECTION
Pocket Hose.
Recognition in the record.
Weekly Greensheet Chart Toppers Award · No. 1, Jordan Whitney Weekly Top 75 Traditional Short-Form Chart.
The photographed certificate adds a dated campaign record to the brand’s history.
Explore the award collection ↗THE BRAND TODAY
Discover Pocket Hose.
Visit the official brand destination for current products, specifications and availability.
Explore Pocket HoseNotes & sources
- Pocket Hose beyond the demonstration.
Source & scope
AJ Khubani confirmed on October 17, 2026 that Pocket Hose consumer retail sales exceeded 100 million units. This is a cumulative unit-sales milestone across the Pocket Hose brand, reported by its founder and CEO. It is not an annual result; detailed sales records and independent verification were not supplied with this confirmation.
Read the source account ↗↩