TeleBrands
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TELEBRANDS / SINCE 1983

Explore Telebrands.

The brands, people and record behind the company.

The company

The brands

People & purpose

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Telebrands home ↗Company overview · PDF ↓

AWARDS & RECOGNITION

Retail trust.
Industry respect.
A lasting record.

Across decades of product building, Telebrands and founder AJ Khubani have earned recognition from retail partners, the advertising community and the direct-response industry.

2017 ERA Marketer of the Year ↗
A display of Telebrands industry awards with framed coverage of AJ Khubani
The Telebrands collection.1

01 / RETAILER RECOGNITION

Relationships built
on useful ideas.

The retailer chapter includes honors for the company and its founder, alongside the product milestones that helped shape its history.

ACE HARDWARE / 2023 & 2024

Recognition on the show floor.

Product presentation, demonstrations and relationships with retailers come together at Ace’s shows.

Ace Hardware Fall 2023 Impulse Vendor of the Show trophy, shaped as a golden wooden spoon

ACE HARDWARE · FALL 2023

Impulse Vendor of the Show

Recipient: Telebrands

Telebrands was the inaugural recipient of the Impulse Wood Spoon Award at the 2023 Ace Fall Show. The accompanying announcement recognizes the company’s booth investment, product presentation and retailer event introducing Copper Bullet Pocket Hose.

Photograph & source context ↗
Gold star trophy inscribed ACE Hardware Spring 2024 Vendor of the Show

ACE HARDWARE · SPRING 2024

Vendor of the Show

Telebrands company award collection

The Spring 2024 trophy adds another show honor to the company’s retail record. Its inscription reads “ACE Hardware Spring 2024 Vendor of the Show.”

Photograph & source context ↗
Supplied Ace announcement naming Telebrands the first recipient of the 2023 Impulse Wood Spoon Award, with a group photograph at the booth

THE PEOPLE BEHIND THE PRESENTATION

A first for Telebrands.

The announcement credits multiple video screens, glass product displays and an overhead sign, along with a retailer gathering for the Copper Bullet Pocket Hose launch.

Read the supplied announcement ↗

TARGET / 1995 & 1998

A retail record spanning decades.

Two honors from the 1990s recognize Telebrands’ vendor service and home merchandising.

Target 1995 Vendor Award of Excellence certificate naming Telebrands, displayed without its frame

TARGET · 1995

Vendor Award of Excellence

Recipient: Telebrands

The certificate recognizes cooperation, dependability, support and service, commending Telebrands’ industry leadership, commitment to customers and contribution to Target’s success.

Photograph & source context ↗
Target Home Decor 1998 Birdie Award recognizing excellence in home merchandising, naming Telebrands Wholesale Corp.

TARGET HOME DECOR · 1998

Birdie Award

Recipient: Telebrands Wholesale Corp.

The crystal award recognizes excellence in home merchandising and names Telebrands Wholesale Corp. as its recipient.

Photograph & source context ↗
Dollar General 2014 PRIDE Award naming Telebrands Seasonal Division Top Vendor

DOLLAR GENERAL · 2014

PRIDE Award
Seasonal Division Top Vendor

Recipient: Telebrands

The award names Telebrands as Top Vendor in Dollar General’s Seasonal Division, with recognition for innovation, dependability and excellence.

View the award inscription ↗

02 / INDUSTRY & LEADERSHIP

Honoring the company.
Recognizing its founder.

ELECTRONIC RETAILING ASSOCIATION · 2017

ERA Marketer of the Year Award

Recipient: Telebrands

The ERA recognized Telebrands for its marketing work during the 2016–2017 eligibility period. This company award is distinct from AJ’s individual career honors.

Read the 2017 announcement ↗
Advertising Hall of Fame of New Jersey 2010 award naming AJ Khubani

NJ AD CLUB · 2010

Advertising Hall of Fame of New Jersey

Inductee: AJ Khubani

The NJ Ad Club’s official historical roster lists AJ Khubani of TeleBrands among its 2010 inductees.

View the official inductee list ↗
Direct Response Hall of Fame 2014 Inductee award naming AJ Khubani

RESPONSE / DRMA · 2014

National Direct Response Hall of Fame

Inductee: AJ Khubani

Recognition of AJ’s career introducing consumer products and helping connect direct-response television with retail distribution.

Read the 2014 announcement ↗
2015 DRMA Marketer of the Year award clearly marked Finalist, TeleBrands

DRMA · 2015 · FINALIST

Marketer of the Year finalist

Finalist: Telebrands

Telebrands was a finalist for the 2015 DRMA Marketer of the Year.3

View the finalist inscription ↗

03 / TELEVISION & CREATIVE

The craft behind
the demonstration.

Recognition for campaigns and production work is another part of the Telebrands story.

Framed award collection including Telly certificates and a 2017 AdSphere certificate naming Star Shower Motion Laser Light
Certificates from the company collection.4

TELLY AWARDS · COMPANY ARCHIVE

Creative work with lasting recognition.

The supplied certificate collection includes a 2004 Classic Telly Winner certificate naming Telebrands and Concepts TV Productions, together with a 2010 Bronze Telly Winner certificate naming Bottle Top, Concepts TV Productions and Telebrands Corp.5

View the certificate collection ↗

FROM THE FAIRFIELD OFFICE COLLECTION / 1995–2016

Different decades.
A recurring record.

Explore all 19 photographed campaign records, from 1995 to 2016. Select any image to view the full photograph.

1995 Silver Lightning award certificate

1995 / CAMPAIGN RECOGNITION

Silver Lightning

Greensheet Award of Excellence · Best Use of a Celebrity — Short Form

Named recipient: Telebrands

Award year 1995; certificate presented January 1, 1996.

View the full photograph ↗
1997 Total Perfection award certificate

1997 / CAMPAIGN RECOGNITION

Total Perfection

Greensheet Chart Toppers Award · No. 1, Jordan Whitney Direct Response Spot Chart

Named recipient: Telebrands

Award year 1997; certificate presented January 1, 1998.

View the full photograph ↗
1997 Safety Can award certificate

1997 / CAMPAIGN RECOGNITION

Safety Can

Greensheet Chart Toppers Award · No. 1, Jordan Whitney Direct Response Spot Chart

Named recipient: Telebrands

Award year 1997; certificate presented January 1, 1998.

View the full photograph ↗
2000 First Quarters Map award certificate

2000 / CAMPAIGN RECOGNITION

First Quarters Map

Greensheet Chart Toppers Award · No. 1, Jordan Whitney Top 40 Short-Form Chart

Named recipient: Telebrands

Award year 2000; certificate presented January 1, 2001.

View the full photograph ↗
2000 Boogie Bass award certificate

2000 / CAMPAIGN RECOGNITION

Boogie Bass

Greensheet Chart Toppers Award · three appearances at No. 1

Named recipient: Telebrands

A February 16, 2001 letter from Jordan Whitney president Clare W. Kogler records three No. 1 appearances on the weekly Top Forty Short-Form chart during 2000.

View the full photograph ↗
2007 PedEgg award certificate

2007 / CAMPAIGN RECOGNITION

PedEgg

Greensheet Award for Short-Form Excellence · Most Innovative Short-Form Product

Named recipient: Telebrands9

View the full photograph ↗
2010 Bottle Top award certificate

2010 / CAMPAIGN RECOGNITION

Bottle Top

31st Annual Telly Awards · Bronze Telly Winner

Named recipient: Concepts TV Productions / Telebrands Corp.10

View the full photograph ↗
2012 Who Knew? award certificate

2012 / CAMPAIGN RECOGNITION

Who Knew?

Greensheet Award for Infomercial Excellence · Best Self-Help Infomercial

Named recipient: Telebrands

Presented March 1, 2012.

View the full photograph ↗
2012 Dr. George’s Plaque Blast award certificate

2012 / CAMPAIGN RECOGNITION

Dr. George’s Plaque Blast

Greensheet Award for Short-Form Excellence · Best Short-Form Pet Product

Named recipient: Telebrands

Presented March 1, 2012.

View the full photograph ↗
2013 Pocket Hose award certificate

2013 / CAMPAIGN RECOGNITION

Pocket Hose

Weekly Greensheet Chart Toppers Award · No. 1, Jordan Whitney Weekly Top 75 Traditional Short-Form Chart

Named recipient: Telebrands11

View the full photograph ↗
2014 Bullseye Pee Pads award certificate

2014 / CAMPAIGN RECOGNITION

Bullseye Pee Pads

Greensheet Award for Short-Form Excellence · Best Short-Form Pet Product

Named recipient: Telebrands

Presented February 12, 2014.

View the full photograph ↗
2014 Light Angel award certificate

2014 / CAMPAIGN RECOGNITION

Light Angel

Greensheet Award for Short-Form Excellence · Best Short-Form Direction

Named recipient: Telebrands

Presented February 12, 2014.

View the full photograph ↗
2016 TouCan award certificate

2016 / CAMPAIGN RECOGNITION

TouCan

Greensheet Award for Short-Form Excellence · Best Short-Form Kitchen Product

Named recipient: Telebrands

Presented February 23, 2016.

View the full photograph ↗
2016 PedEgg Powerball award certificate

2016 / CAMPAIGN RECOGNITION

PedEgg Powerball

Greensheet Award for Short-Form Excellence · Best Short-Form Beauty Device

Named recipient: Telebrands / Sullivan Productions

Presented February 23, 2016.12

View the full photograph ↗
2016 NuWave PIC Flex award certificate

2016 / CAMPAIGN RECOGNITION

NuWave PIC Flex

Greensheet Award for Infomercial Excellence · Best Demonstration Infomercial

Named recipient: NuWave LLC / Telebrands

Presented February 23, 2016.13

View the full photograph ↗
2016 Bare Nails award certificate

2016 / CAMPAIGN RECOGNITION

Bare Nails

Greensheet Award for Short-Form Excellence · Best Short-Form Beauty Product

Named recipient: Telebrands

Presented February 23, 2016.

View the full photograph ↗
2016 Red Copper Pan award certificate

2016 / CAMPAIGN RECOGNITION

Red Copper Pan

Weekly Greensheet Chart Toppers Award · No. 1, Jordan Whitney Weekly Top 75 Traditional Short-Form Chart

Named recipient: Telebrands

Presented March 21, 2016.

View the full photograph ↗
2016 Star Shower Motion award certificate

2016 / CAMPAIGN RECOGNITION

Star Shower Motion

Weekly Greensheet Chart Toppers Award · No. 1, Jordan Whitney Top 75 Weekly Infomercial Chart

Named recipient: Telebrands

The chart title and award year follow the certificate.14

View the full photograph ↗
Read the collection’s source notes ↗

RETAIL RELATIONSHIPS / 1998 & 1999

A longer record
of participation.

Two Eckerd supplier-recognition plaques acknowledge Telebrands’ participation at the retailer’s Direction events.

Eckerd supplier recognition for Telebrands at Direction 1998

ECKERD / 1998

Supplier recognition

For outstanding participation at Direction ’98.

Eckerd supplier recognition for Telebrands at Direction 1999

ECKERD / 1999

Supplier recognition

For outstanding participation at Direction ’99.15

CHILDREN’S HOPE INDIA / 2009

The Lotus Award.
A shared honor.

AJ and Poonam Khubani received Children’s Hope India’s Lotus Award at its 2009 An Evening in Rajasthan gala, recognizing their corporate philanthropy.

Contemporary coverage in Black Tie Magazine described it as the organization’s highest honor.

Read the 2009 award coverage ↗Award and photograph context ↗
Poonam beside AJ Khubani as he speaks at the 2009 Children’s Hope India gala
AJ and Poonam at the 2009 gala.
Photo: David Kaptein / Black Tie Magazine ↗

04 / INSIDE THE COLLECTION

More than trophies.
Chapters of a company.

Telebrands award display with PedEgg sales plaques, a Star Shower display piece and framed company coverage
The retail and product collection.16

The relationships behind the record.

The display includes PedEgg sales-recognition plaques naming retailers such as Walmart, Harmon Stores, Garden Ridge and Sally Beauty Supply. Several are explicitly marked as presented by Telebrands to those retailers, preserving a different chapter of the company’s retail relationships.17

THE RECORD BEHIND THE RECOGNITION

Names, dates and context.18

Explore the award source notes

Notes & sources

  1. Photograph or illustration: The Telebrands collection
    The Telebrands collection · company-supplied imagery↩
  2. CVS Vendor of the Year, 2009
    Montclair State University’s archived biography records CVS Vendor of the Year recognition in 2009. The supplied CVS Caremark image accompanies that historical record; the year and award title come from the biography.↩
  3. DRMA Marketer of the Year finalist
    The supplied award names Telebrands as a finalist for the 2015 DRMA Marketer of the Year. Finalist status is preserved as inscribed.↩
  4. Photograph or illustration: Certificates from the company collection
    Certificates from the company collection · imagery supplied by AJ Khubani↩
  5. Creative work with lasting recognition.
    The archive preserves the production partner’s credit. The closer view supplied in the Fairfield collection establishes the Bronze certificate’s year and campaign.↩
  6. Star Shower Motion Laser Light
    Company-supplied archive. No broader “Brand of the Year” or category claim is inferred from this image.↩
  7. The craft behind the demonstration.

    Awards and commercial milestones

    These honors recognize specific people, companies or campaigns. The founder-approved record of 285 hit products is a commercial-performance account, not a count of advertising awards.

    Read the DRTV record and its scope↩
  8. Roll A Hose
    The certificate names the campaign and both companies.↩
  9. PedEgg
    The certificate uses the product name “Ped Egg.”↩
  10. Bottle Top
    The certificate identifies Bottle Top and preserves the production partner’s credit.↩
  11. Pocket Hose
    The chart title and award year follow the certificate.↩
  12. PedEgg Powerball
    Presented February 23, 2016. Shared campaign credit is retained.↩
  13. NuWave PIC Flex
    Presented February 23, 2016. A historical joint campaign, not a current Telebrands brand listing.↩
  14. Different decades. A recurring record.
    Greensheet chart positions refer to the named Jordan Whitney television charts. They are separate from retailer sales rankings and from the company’s 285 hit products record. These are historical campaign records, not a current product catalog.↩
  15. A longer record of participation.
    The plaques recognize event participation; they do not carry a Vendor of the Year title.↩
  16. Photograph or illustration: The retail and product collection
    The retail and product collection · imagery supplied by AJ Khubani↩
  17. The relationships behind the record.
    Those plaques are shown as part of the company collection, rather than counted as awards those retailers gave Telebrands. Dates or titles that cannot be read reliably are not used to create additional claims.↩
  18. Names, dates and context.
    Award imagery was supplied by AJ Khubani in the September 30 collection and the Fairfield office folder reviewed October 16, 2026. Where available, the entries link to issuer records, university records or dated company announcements. Archive-only details are identified, and finalist status, individual honors and campaign awards remain distinct. Historical recognition does not imply a current endorsement of any product.↩

From the Telebrands archive

Open full-size image ↗