Over $400M in consumer retail sales.
40 million units sold companywide. Cumulative figures reported by founder and CEO AJ Khubani in October 2026.
Companywide result & source ↗COMPANY & PRESS RESOURCES
The facts.
The people. The story.
A starting point for journalists, researchers and anyone getting to know Telebrands.
COMPANY OVERVIEW
Telebrands Corp.
Founded by AJ Khubani in 1983, Telebrands develops and markets consumer products across television, retail and digital channels. The company helped establish the “As Seen on TV” retail category and is associated with brands including Pocket Hose, BulbHead, Hempvana, Bull Shot, Eggagen, PedEgg and Star Shower.
Download company facts · TXT ↓- Founded
- 1983
- Founder & CEO
- AJ Khubani
- Business
- Consumer product development & marketing
- Channels
- Television · Retail · Digital
SELECTED HISTORICAL RETAIL RESULTS
The milestones.
The context behind them.
≈100 stores at launch.
More than $400,000 in consumer purchases in less than two months, recalled by former Jamesway executive Angelo Bianco.
Retail origin & source ↗No. 1 by retail sales dollars.
Walmart U.S. stores, November 21–27, 2015, recalled by former vice president Joe Grady.
Weekly result & source ↗EXPLORE THE RECORD
Start with the story
you’re researching.
COMPANY HISTORY
Four decades of entrepreneurial product building.
Explore the history ↗FOUNDER PROFILEAJ Khubani’s career, recognition and mentorship.
Read the biography ↗FILMS & INTERVIEWSCompany films and selected television appearances.
Visit the archive ↗SOURCES & ATTRIBUTIONOriginal reporting, company records and firsthand accounts.
Browse the sources ↗COMPANY IMAGERY
Logo & founder portrait.
Original assets used on this website, with descriptive filenames and source context.
TeleBrands corporate logo
Download PNG ↓
AJ Khubani
Founder & CEO1
Download JPG ↓
FOUNDER LEADERSHIP / PRINCETON UNIVERSITY
Bringing business experience
into engineering education.
Chairman, Industrial Directors Board
Princeton University’s Entrepreneurial Engineering program
September 2005–January 2011
AJ Khubani helped develop entrepreneurial content and contributed teaching and mentorship across six fall-semester offerings, working with Professor Daniel M. Nosenchuck.
Read the contribution & faculty statement ↗SELECTED RECOGNITION
Honors, with their history.
2014
AJ Khubani · National Direct Response Hall of Fame
Announcement ↗2015
AJ Khubani · ERA Lifetime Achievement Award
Announcement ↗2017
Telebrands · ERA Marketer of the Year
Announcement ↗1983Founded by AJ Khubani
285Hit products2
1,500+TV commercials across AJ’s career 3
RECOGNIZED BY RETAILERS. HONORED BY AN INDUSTRY.
The ideas make an impact.
The recognition tells a story.
Retailer honors. Hall of Fame inductions. Recognition for the craft of direct-response television. Explore the awards behind the company and its founder.
- Dollar General · 2014
- Seasonal Division Top Vendor
- Electronic Retailing Association · 2017
- Marketer of the Year
- AJ Khubani · 2010 & 2014
- Advertising and direct-response Hall of Fame honors
FOUNDER / TELEVISION
AJ Khubani on PitchMen.
Recurring cast member, judge & product evaluator
Anthony Sullivan, Executive Producer and On-Screen Star of Discovery Channel’s PitchMen, describes AJ appearing as himself in more than 18 episodes across Seasons 1 and 2, excluding the separate Billy Mays tribute special.5
Source statement & attribution ↗RETAIL & TELEVISION ACHIEVEMENTS
More of the company’s record.
RETAILER HONORS / 2009
Target & CVS Vendor of the Year.
Honors for AJ Khubani, documented in the archived university biography.
Explore the record ↗FOUNDER-REPORTED MILESTONE285 hit products2.
A founder-approved record spanning decades of consumer products.
Read the definition & source ↗STAR SHOWER / WALMARTNo. 1 by retail sales dollars.
Walmart U.S. stores, November 21–27, 2015, recalled by Joe Grady.
Read the full account ↗PEDEGG / WALGREENSNo. 1 by retail sales dollars.
Front-of-store self-service, excluding pharmacy; seven days ending May 13, 2008, recalled by Dustin Sullivan.
Read the full account ↗Notes & sources
- Founder portraitFounder & CEO · company-supplied portrait↩
- Definition of a hit product
A hit is a product that exceeded $1 million in cumulative retail sales to consumers, directly or through retailers. The 285 hit products are from the founder-approved historical record dated October 16, 2026. The count is not independently audited and is not an advertising-award total or a list of products currently sold. Record and attribution ↗
↩1 ↩2 - Television commercial recordView supporting record ↗↩
- Photograph or illustration: From the Telebrands award collectionFrom the Telebrands award collection · imagery supplied by AJ Khubani↩
- Recurring cast member, judge & product evaluatorSeptember 29, 2026 statement, quoted with permission. The episode count is based on Sullivan’s recollection and review of the episodes.↩