Target
Vendor of the Year
TELEBRANDS CORPORATION / FAIRFIELD, NEW JERSEY
The company behind
household names.
Founded by AJ Khubani in 1983, Telebrands develops and markets consumer products. Our work connects useful ideas, memorable demonstrations and the channels where people shop.
Work with Telebrands ↗MORE THAN FOUR DECADES OF EXPERIENCE
From a useful idea
to a familiar brand.
Pocket Hose. PedEgg. Star Shower. These products illustrate a consistent approach: recognize an everyday need, make the benefit clear and build a brand people can recognize.
Today’s featured portfolio also includes BulbHead, Hempvana, Bull Shot and Eggagen. Dedicated brand websites connect consumers with product information, shopping and support.
Explore the brand portfolio ↗- Founded
- 1983
- Founder & CEO
- AJ Khubani ↗
- Based in
- Fairfield, New Jersey
- Business
- Consumer product development, manufacturing, marketing, and distribution
- Channels
- D2C · Brick and Mortar Retail
- Product record
- 285 hit products1
THE WORK BEHIND THE BRANDS
Product thinking.
Creative execution.
Commercial experience.
Product acquisition and development, creative, operations, sales, marketing and finance bring different disciplines to the same task: connecting a product’s benefit with its audience.
Television demonstrations, retail packaging, digital content and brand storefronts give that benefit a recognizable expression across channels.
A COMPANY THAT CONTINUES TO EVOLVE
One entrepreneurial beginning.
Many defining chapters.
- 1983
An entrepreneur gets started.
AJ founded Telebrands while still a college student. AmberVision later became an early television and retail breakthrough.
The founding story ↗ - 1990 / JAMESWAY
A category becomes recognizable.
Telebrands created Jamesway’s first dedicated As Seen on TV section in 1990 and helped establish Walmart’s dedicated program in 1993, according to firsthand accounts from Angelo Bianco and Andy Khubani.
From Jamesway to Walmart ↗ - BRAND BUILDING
Familiar needs inspire new products.
PedEgg, Pocket Hose and Star Shower became distinct chapters in the company’s product and retail history.
Explore the brand stories ↗ - THE COMPANY TODAY
Experience across channels.
Telebrands’ brands connect television, retail and digital commerce, supported by specialist leadership across the business.
Work with Telebrands ↗
RETAILER RECOGNITION / 2009 & 2014
Recognition from
national retailers.3
Retail relationships are part of the Telebrands story. Montclair State University’s archived biography records Vendor of the Year honors for AJ Khubani from both Target and CVS in 2009.
Dollar General’s 2014 PRIDE Award names Telebrands Seasonal Division Top Vendor.4
Explore the retailer award collectionMontclair State University · archived biography ↗2014 company announcement ↗CVS
Vendor of the Year
Dollar General
PRIDE Award · Seasonal Division Top Vendor
View the awardRECOGNITION FOR COMPANY & FOUNDER
Accomplishments
with a documented history.
Telebrands received the Electronic Retailing Association’s Marketer of the Year award in 2017. AJ’s career honors include the National Direct Response Hall of Fame in 2014 and the ERA Lifetime Achievement Award in 2015.
Explore awards, dates & recipients ↗
EXPERIENCE SHARED
Supporting the next
generation of ideas.
AJ’s chairmanship of the Industrial Directors Board for Princeton University’s Entrepreneurial Engineering program, from September 2005 to January 2011, brought Telebrands experience into the classroom.
BulbHead’s announced 2017 commitment to Montclair State’s Feliciano Center for Entrepreneurship adds another chapter in the company’s support for student inventors.
Education, mentorship & community ↗Notes & sources
- Definition of a hit product
A hit is a product that exceeded $1 million in cumulative retail sales to consumers, directly or through retailers. The 285 hit products are from the founder-approved historical record dated October 16, 2026. The count is not independently audited and is not an advertising-award total or a list of products currently sold. Record and attribution ↗
↩ - Photograph or illustration: From the company’s creative archiveFrom the company’s creative archive · supplied by Giuseppe Landolfo.↩
- Recognition from national retailers.The honors are also reported in Telebrands’ 2014 Hall of Fame announcement. They are historical awards, not current endorsements of individual products.↩
- Recognition from national retailers.Dollar General’s 2014 PRIDE Award names Telebrands Seasonal Division Top Vendor. The company-supplied award image adds a further record of retail partnership.↩