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TELEBRANDS / SINCE 1983

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Our brands / PedEgg

A TELEBRANDS BRAND STORY / Personal care

Over $400M
in consumer retail sales.

40 million PedEgg units sold companywide. A compact foot-care idea became a lasting chapter in Telebrands’ history.1

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PedEgg Classic in white and cyan beside its retail package
PedEgg Classic · official product photography

THE THINKING BEHIND PEDEGG

Recognize a need.
Make the value visible.

01

The everyday need

Make an everyday personal-care task more convenient.

02

The product idea

A compact, hand-held tool for at-home exfoliation and callus removal, with a recognizable egg-shaped design.

03

The demonstration

A product people could see in action. AJ’s appearance with Sherri Shepherd on The View is one surviving example of PedEgg’s television story.

TELEBRANDS’ CONTRIBUTION

Foot care, made recognizable.

Telebrands brought the compact foot-care tool to consumers through a distinctive brand, retail packaging and demonstrations across television and other media.

The value of an understandable demonstration. A compact shape, a recognizable use and a demonstration that makes the product’s purpose clear connect the product idea with the consumer.

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WALGREENS / A MEMORABLE WEEK IN 2008

Ahead of two
checkout icons.

Dustin Sullivan recalls PedEgg outselling both single-serve Snickers bars and 20-ounce Coca-Cola individually by retail sales dollars during the seven days ending May 13, 2008.

Illustration of PedEgg on a number-one podium beside a single-serve Snickers bar and a 20-ounce Coca-Cola bottle. Dustin Sullivan recalls PedEgg outselling each by retail sales dollars at Walgreens in the seven days ending May 13, 2008, among front-of-store self-service merchandise, excluding pharmacy.
PedEgg’s Walgreens retail milestone · Illustration.2

THE RETAIL CHAPTER / 2008

PedEgg
beyond the demonstration.

Former Walgreens category manager Dustin Sullivan recalls PedEgg reaching No. 1 by retail sales dollars among front-of-store, self-service merchandise, excluding pharmacy, in the seven days ending May 13, 2008.

PEDEGG AT WALGREENS / CALENDAR 2008

A remarkable week.
A remarkable year.4

PedEgg’s Walgreens story extended well beyond Mother’s Day. Dustin Sullivan, the retailer’s Category Manager for As Seen on TV from 2007–2010, recalls approximately $40 million in consumer retail sales and 4 million units sold during calendar 2008.

The figures describe purchases by Walgreens customers, giving a sense of the scale one distinctive foot-care product reached in a single retail chain.

Consumer retail sales
≈$40M
Units sold to customers
≈4M

Walgreens · January–December 2008
Approximate figures recalled by Dustin Sullivan

FROM THE TELEVISION ARCHIVE

See the product
in the spotlight.

ABC’s The View · uploaded 2007.5

PedEgg on The View
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Advertising Age November 2009 America’s Hottest Brands commemorative display
November 2009 Advertising Age commemorative display from the company collection. The PedEgg feature is documented below.

AD AGE / NOVEMBER 2009

A brand that became
a marketing case study.6

Ad Age featured PedEgg in “Ped Egg: an America’s Hottest Brands Case Study,” published November 16, 2009. Its inclusion adds an independent editorial chapter to the product’s retail and television story.

View the Ad Age feature ↗
2007 PedEgg certificate

2007 / FROM THE FAIRFIELD COLLECTION

PedEgg.
Recognition in the record.

Greensheet Award for Short-Form Excellence · Most Innovative Short-Form Product.

The photographed certificate adds a dated campaign record to the brand’s history.

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THE BRAND TODAY

Discover PedEgg.

Visit the official brand destination for current products, specifications and availability.

Explore PedEgg

MORE BRAND STORIES

Pocket HoseStar Shower

Notes & sources

  1. PedEgg companywide milestone
    Cumulative figures reported by founder and CEO AJ Khubani, October 2026. Source & scope ↗↩
  2. Photograph or illustration: PedEgg’s Walgreens retail milestone · Illustration
    Illustration of the milestone recalled by former Walgreens category manager Dustin Sullivan. Product imagery is illustrative; the podium does not show sales proportions or rankings for the other products. Read the firsthand account ↗↩
  3. PedEgg at Walgreens

    Source & scope

    Seven days ending May 13, 2008. Sullivan also recalls approximately 180,000 units sold to customers. These are his firsthand recollections, shared with permission in September 2026; they are not official Walgreens confirmation or independently verified results. The ranking is by sales dollars, not a confirmed unit-sales ranking.

    Read the source account ↗↩
  4. PedEgg at Walgreens

    Source & scope. Sullivan’s September 7–8, 2026 correspondence, paraphrased with permission. The annual estimates are consumer point-of-sale results, not shipments to Walgreens or Telebrands’ revenue. His account is a firsthand recollection; original retailer sales reports were not supplied.

    Read the dated account & sales definitions ↗↩
  5. Television archive dates
    ABC’s The View · uploaded 2007; upload date is not a confirmed broadcast date.↩
  6. A brand that became a marketing case study.
    Feature title and publication date; this is not presented as a separate award, ranking or current endorsement. Publisher access may require a subscription.↩

From the Telebrands archive

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