TELEBRANDS / SINCE 1983

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AWARDS & RECOGNITION

Retail trust.
Industry respect.
A lasting record.

Across decades of product building, Telebrands and founder AJ Khubani have earned recognition from retail partners, the advertising community and the direct-response industry.

2013 & 2017 ERA Marketer of the Year ↗
A display of Telebrands industry awards with framed coverage of AJ Khubani
The Telebrands collection.1

01 / RETAILER RECOGNITION

Relationships built
on useful ideas.

The retailer chapter includes honors for the company and its founder, alongside the product milestones that helped shape its history.

ACE HARDWARE / 2023–2025

Three years of show recognition.

Product demonstrations, retail presentation and relationships with buyers—recognized at Ace shows across three consecutive years.

Ace Hardware Fall 2023 Impulse Vendor of the Show trophy, shaped as a golden wooden spoon

ACE HARDWARE · FALL 2023

Impulse Vendor of the Show

Recipient: Telebrands

Telebrands was the inaugural recipient of the Impulse Wood Spoon Award at the 2023 Ace Fall Show. The accompanying announcement recognizes the company’s booth investment, product presentation and retailer event introducing Copper Bullet Pocket Hose.

Photograph & source context ↗
Gold star trophy inscribed ACE Hardware Spring 2024 Vendor of the Show

ACE HARDWARE · SPRING 2024

Vendor of the Show

Telebrands company award collection

The Spring 2024 trophy adds another show honor to the company’s retail record. Its inscription reads “ACE Hardware Spring 2024 Vendor of the Show.”

Photograph & source context ↗
Ace Hardware Spring Show 2025 Best Impulse Vendor trophy

ACE HARDWARE · SPRING 2025

Best Impulse Vendor

A third consecutive year of show recognition, following Telebrands’ Fall 2023 and Spring 2024 honors.2

Supplied Ace announcement naming Telebrands the first recipient of the 2023 Impulse Wood Spoon Award, with a group photograph at the booth

THE PEOPLE BEHIND THE PRESENTATION

A first for Telebrands.

The announcement credits multiple video screens, glass product displays and an overhead sign, along with a retailer gathering for the Copper Bullet Pocket Hose launch.

Read the supplied announcement ↗

TARGET / 1995, 1998 & 2008

A retail record spanning decades.

Recognition for vendor service, home merchandising and partnership across three distinct honors.

Target 1995 Vendor Award of Excellence certificate naming Telebrands, displayed without its frame

TARGET · 1995

Vendor Award of Excellence

Recipient: Telebrands

The certificate recognizes cooperation, dependability, support and service, commending Telebrands’ industry leadership, commitment to customers and contribution to Target’s success.

Photograph & source context ↗
Target Home Decor 1998 Birdie Award recognizing excellence in home merchandising, naming Telebrands Wholesale Corp.

TARGET HOME DECOR · 1998

Birdie Award

Recipient: Telebrands Wholesale Corp.

The crystal award recognizes excellence in home merchandising and names Telebrands Wholesale Corp. as its recipient.

Photograph & source context ↗
Target 2008 Partner Award of Excellence certificate naming Telebrands

TARGET · 2008

Partner Award of Excellence

Target recognized Telebrands for its partnership, leadership and commitment to customers—another chapter in a retail relationship spanning decades.3

Dollar General 2014 PRIDE Award naming Telebrands Seasonal Division Top Vendor

DOLLAR GENERAL · 2014

PRIDE Award
Seasonal Division Top Vendor

Recipient: Telebrands

The award names Telebrands as Top Vendor in Dollar General’s Seasonal Division, with recognition for innovation, dependability and excellence.

View the award inscription ↗

02 / INDUSTRY & LEADERSHIP

Honoring the company.
Recognizing its founder.

Telebrands 2013 ERA Marketer of the Year trophy

ELECTRONIC RETAILING ASSOCIATION / 2013 & 2017

Marketer of the Year.
Twice recognized.5

Telebrands received ERA’s company honor in both 2013 and 2017, recognizing its work bringing consumer products to market.

2013ERA Moxie Awards
2017ERA Moxie Awards
Advertising Hall of Fame of New Jersey 2010 award naming AJ Khubani

NJ AD CLUB · 2010

Advertising Hall of Fame of New Jersey

Inductee: AJ Khubani

The NJ Ad Club’s official historical roster lists AJ Khubani of TeleBrands among its 2010 inductees.

View the official inductee list ↗
Direct Response Hall of Fame 2014 Inductee award naming AJ Khubani

RESPONSE / DRMA · 2014

National Direct Response Hall of Fame

Inductee: AJ Khubani

Recognition of AJ’s career introducing consumer products and helping connect direct-response television with retail distribution.

Read the 2014 announcement ↗
2015 DRMA Marketer of the Year award clearly marked Finalist, TeleBrands

DRMA · 2015 · FINALIST

Marketer of the Year finalist

Finalist: Telebrands

Telebrands was a finalist for the 2015 DRMA Marketer of the Year.6

View the finalist inscription ↗
Poonam Khubani’s December 2013 Top 25 Leading Women Entrepreneurs and Business Owners certificateERA trophy recognizing Poonam Khubani’s distinguished service as Chairman, 2016–2017

POONAM KHUBANI / LEADERSHIP RECOGNITION

Entrepreneurial achievement.
Industry leadership.

In December 2013, Poonam was named among the Top 25 Leading Women Entrepreneurs & Business Owners, with TeleBrands International identified on her certificate.7

ERA also recognized her distinguished service as Chairman for 2016–2017.8

Meet Poonam Khubani ↗

03 / TELEVISION & CREATIVE

The craft behind
the demonstration.

Recognition for campaigns and production work is another part of the Telebrands story.

POCKET HOSE / CREATIVE RECOGNITION

Three campaigns.
Three ERA Moxie Awards.

Recognition across three campaigns reflects the creative work behind the Pocket Hose brand.

Pocket Hose 2013 ERA Moxie award
2013

Best Short Form of the Year

Over $50K · Pocket Hose

Pocket Hose 2014 ERA Moxie award
2014

Best Short Form, Variety

Pocket Hose Ultra

Pocket Hose 2017 ERA Moxie award
2017

Best Short Form of the Year, Variety

Pocket Hose Brass Bullet9

Framed award collection including Telly certificates and a 2017 AdSphere certificate naming Star Shower Motion Laser Light
Certificates from the company collection.10

TELLY AWARDS · COMPANY ARCHIVE

Creative work with lasting recognition.

The supplied certificate collection includes a 2004 Classic Telly Winner certificate naming Telebrands and Concepts TV Productions, together with a 2010 Bronze Telly Winner certificate naming Bottle Top, Concepts TV Productions and Telebrands Corp.11

View the certificate collection ↗
2016 Greensheet certificate for Star Shower Laser Lights, Most Innovative Infomercial Product

STAR SHOWER / GREENSHEET AWARDS / 2016

Innovation recognized.

Following its 2015 holiday breakthrough, Star Shower Laser Lights received the Greensheet Award for Most Innovative Infomercial Product.1314

Explore the Star Shower story ↗

FROM THE FAIRFIELD OFFICE COLLECTION / 1995–2016

Different decades.
A recurring record.

Explore all 19 photographed campaign records, from 1995 to 2016. Select any image to view the full photograph.

Read the collection’s source notes ↗

RETAIL RELATIONSHIPS / 1998 & 1999

A longer record
of participation.

Two Eckerd supplier-recognition plaques acknowledge Telebrands’ participation at the retailer’s Direction events.

Eckerd supplier recognition for Telebrands at Direction 1998

ECKERD / 1998

Supplier recognition

For outstanding participation at Direction ’98.

Eckerd supplier recognition for Telebrands at Direction 1999

ECKERD / 1999

Supplier recognition

For outstanding participation at Direction ’99.22

CHILDREN’S HOPE INDIA / 2009

The Lotus Award.
A shared honor.

AJ and Poonam Khubani received Children’s Hope India’s Lotus Award at its 2009 An Evening in Rajasthan gala, recognizing their corporate philanthropy.

Contemporary coverage in Black Tie Magazine described it as the organization’s highest honor.

Read the 2009 award coverage ↗Award and photograph context ↗
Poonam beside AJ Khubani as he speaks at the 2009 Children’s Hope India gala
AJ and Poonam at the 2009 gala.
Photo: David Kaptein / Black Tie Magazine ↗

04 / INSIDE THE COLLECTION

More than trophies.
Chapters of a company.

Telebrands award display with PedEgg sales plaques, a Star Shower display piece and framed company coverage
The retail and product collection.23

The relationships behind the record.

The display includes PedEgg sales-recognition plaques naming retailers such as Walmart, Harmon Stores, Garden Ridge and Sally Beauty Supply. Several are explicitly marked as presented by Telebrands to those retailers, preserving a different chapter of the company’s retail relationships.24

THE RECORD BEHIND THE RECOGNITION

Names, dates and context.

Award imagery comes from AJ Khubani’s company collection, including the additional original photographs reviewed November 5, 2026. Where available, the entries link to issuer records, university records or dated company announcements. Archive-only details are identified, and finalist status, individual honors and campaign awards remain distinct. Historical recognition does not imply a current endorsement of any product.

Explore the award source notes

THE ARC / ERA MOXIE AWARDS / 2017

Marketing experience.
A wider purpose.

Telebrands’ work extends beyond consumer products. The company brought its direct-response marketing experience to a campaign for The Arc, supporting people with intellectual and developmental disabilities.

AJ’s appointment to the Bergen-Passaic Arc Foundation board was announced in 2015, alongside plans for a campaign to raise awareness and support.

2017

Best Pro Bono Show of the Year25

Long or Short Form · The Arc

Direct marketer
TeleBrands
Producer
Sullivan Productions
Read ERA’s winners announcement ↗

Notes & sources

  1. Photograph or illustration: The Telebrands collection
    The Telebrands collection · company-supplied imagery↩
  2. Ace Hardware Spring Show 2025
    The trophy in Telebrands’ supplied collection reads “Best Impulse Vendor / Ace Hardware / Spring Show 2025.” This is a show-specific honor, distinct from Ace’s annual companywide Vendor of the Year awards. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
  3. Target Partner Award of Excellence, 2008
    The certificate explicitly names Telebrands and is dated 2008. This is separate from Target’s 1995 Vendor Award of Excellence, the 1998 Birdie Award and the 2009 Vendor of the Year honor documented elsewhere on this site. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
  4. CVS Vendor of the Year, 2009
    Montclair State University’s archived biography records CVS Vendor of the Year recognition in 2009. The supplied CVS Caremark image accompanies that historical record; the year and award title come from the biography.↩
  5. ERA Marketer of the Year: 2013 and 2017
    ERA’s September 27, 2013 winners announcement names TeleBrands as Marketer of the Year. ERA’s September 12, 2017 announcement names TeleBrands as the 2017 recipient, recognizing the May 2016–June 2017 eligibility period. These are company honors, distinct from AJ Khubani’s personal honors and the separate DRMA finalist records. The displayed trophy uses AI-assisted background, lighting and reflection cleanup. Original 2013 trophy photograph ↗↩
  6. DRMA Marketer of the Year finalist
    The supplied award names Telebrands as a finalist for the 2015 DRMA Marketer of the Year. Finalist status is preserved as inscribed.↩
  7. Poonam Khubani’s 2013 entrepreneurial recognition
    The certificate names Poonam Khubani, TeleBrands International, and is dated December 2013. It is individual recognition, separate from company awards. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
  8. Poonam Khubani’s ERA chair service
    The original trophy names Poonam Khubani and recognizes distinguished service as Chairman of the Electronic Retailing Association for 2016–2017. This documents historical service, not a current appointment. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
  9. Pocket Hose campaign awards, 2013, 2014 and 2017
    The supplied trophies name TeleBrands and the historical campaign versions shown. ERA’s 2013 winners list confirms Pocket Hose, Best Short Form of the Year – Over $50K. The $50K wording is an award category, not a consumer-sales figure. The 2014 trophy reads Best Short Form, Variety; the 2017 trophy reads Best Short Form of the Year, Variety. These historical creative awards are separate from the company’s cumulative unit-sales account. Displayed trophies use AI-assisted background, lighting and reflection cleanup; the supplied original photographs remain available by selecting each image. ERA’s 2013 winners list ↗↩
  10. Photograph or illustration: Certificates from the company collection
    Certificates from the company collection · imagery supplied by AJ Khubani↩
  11. Creative work with lasting recognition.
    The archive preserves the production partner’s credit. The closer view supplied in the Fairfield collection establishes the Bronze certificate’s year and campaign.↩
  12. Star Shower Motion Laser Light
    Company-supplied archive. No broader “Brand of the Year” or category claim is inferred from this image.↩
  13. Star Shower innovation award, 2016
    Jordan Whitney, Inc. presented this certificate to Telebrands on February 23, 2016. The innovation award is distinct from Jordan Whitney chart rankings and the separate Walmart retail-sales milestone. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
  14. The craft behind the demonstration.

    Awards and commercial milestones

    These honors recognize specific people, companies or campaigns. The founder-approved record of 285 hit products is a commercial-performance account, not a count of advertising awards.

    Read the DRTV record and its scope↩
  15. Roll A Hose
    The certificate names the campaign and both companies.↩
  16. PedEgg
    The certificate uses the product name “Ped Egg.”↩
  17. Bottle Top
    The certificate identifies Bottle Top and preserves the production partner’s credit.↩
  18. Pocket Hose
    The chart title and award year follow the certificate.↩
  19. PedEgg Powerball
    Presented February 23, 2016. Shared campaign credit is retained.↩
  20. NuWave PIC Flex
    Presented February 23, 2016. A historical joint campaign, not a current Telebrands brand listing.↩
  21. Different decades. A recurring record.
    Greensheet chart positions refer to the named Jordan Whitney television charts. They are separate from retailer sales rankings and from the company’s 285 hit products record. These are historical campaign records, not a current product catalog.↩
  22. A longer record of participation.
    The plaques recognize event participation; they do not carry a Vendor of the Year title.↩
  23. Photograph or illustration: The retail and product collection
    The retail and product collection · imagery supplied by AJ Khubani↩
  24. The relationships behind the record.
    Those plaques are shown as part of the company collection, rather than counted as awards those retailers gave Telebrands. Dates or titles that cannot be read reliably are not used to create additional claims.↩
  25. The Arc campaign and community record
    ERA’s 2017 winners announcement names The Arc as Best Pro Bono Show of the Year – Long or Short Form, credits TeleBrands as direct marketer and Sullivan Productions as producer. This is a historical campaign award, not a current institutional endorsement. Telebrands’ December 14, 2015 announcement documents AJ’s appointment to the Bergen-Passaic Arc Foundation board; no continuing appointment or donation amount is asserted. 2015 board announcement ↗↩

From the Telebrands archive

Open full-size image ↗