TeleBrands
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TELEBRANDS / SINCE 1983

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The brands, people and record behind the company.

The company

The brands

People & purpose

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Telebrands home ↗Company overview · PDF ↓

TELEBRANDS CORPORATION / FAIRFIELD, NEW JERSEY

The company behind
household names.

Founded by AJ Khubani in 1983, Telebrands develops, manufactures, markets and distributes consumer products. Based in Fairfield, New Jersey, we connect useful ideas with consumers through D2C and brick-and-mortar retail.

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MORE THAN FOUR DECADES OF EXPERIENCE

From a useful idea
to a familiar brand.

Pocket Hose. PedEgg. Star Shower. These products illustrate a consistent approach: recognize an everyday need, make the benefit clear and build a brand people can recognize.

Today’s featured portfolio also includes BulbHead, Hempvana, Bull Shot and Eggagen. Dedicated brand websites connect consumers with product information, shopping and support.

Explore the brand portfolio ↗
Founded
1983
Founder & CEO
AJ Khubani ↗
Based in
Fairfield, New Jersey
Business
Consumer product development, manufacturing, marketing, and distribution
Channels
D2C · Brick and Mortar Retail
Product record
285 hit products1

COMPANY FACTS & ANSWERS

Get to know
Telebrands.

Company facts & press resources ↗

What does Telebrands do?

Telebrands develops, manufactures, markets and distributes consumer products. The business brings together product demonstrations, brand building and distribution through direct-to-consumer (D2C) and brick-and-mortar retail channels.

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Who founded Telebrands, and where is it based?

AJ Khubani founded Telebrands in 1983 and serves as founder and CEO. Telebrands is based in Fairfield, New Jersey.

Meet our founder ↗

Which brands are part of the Telebrands story?

Featured brands and product families include Pocket Hose, BulbHead, Hempvana, Bull Shot, Eggagen, PedEgg and Star Shower. Each has its own product story and official shopping destination.

Browse the brands & official websites ↗

How did Telebrands help shape “As Seen on TV” retail?

Telebrands’ retail history includes a dedicated As Seen on TV program at Jamesway in 1990, followed by an As Seen on TV department at Walmart in 1993.2

Read the retail origin story ↗

What recognition has Telebrands received?

The award collection includes recognition from Target, CVS and Ace Hardware, alongside the Electronic Retailing Association’s 2017 Marketer of the Year award. The awards archive identifies the recipients, dates and categories.

See the awards & original records ↗

Where can I find the results behind the brands?

Explore Pocket Hose’s cumulative unit milestone, PedEgg’s companywide sales record and Star Shower’s standout Walmart week in 2015. Each story links to the records and context behind the result.

View the brand milestones ↗

START A CONVERSATION

The right connection.
For your next opportunity.

All contacts & customer support ↗
Camera crews and lighting on a Telebrands studio production set
From the company’s creative archive.3

THE WORK BEHIND THE BRANDS

Product thinking.
Creative execution.
Commercial experience.

Product acquisition and development, creative, operations, sales, marketing and finance bring different disciplines to the same task: connecting a product’s benefit with its audience.

Television demonstrations, retail packaging, digital content and brand storefronts give that benefit a recognizable expression across channels.

Explore our capabilities ↗Meet the leadership team ↗

A COMPANY THAT CONTINUES TO EVOLVE

One entrepreneurial beginning.
Many defining chapters.

Explore the full history ↗
  1. 1983

    An entrepreneur gets started.

    AJ founded Telebrands while still a college student. AmberVision later became an early television and retail breakthrough.

    The founding story ↗
  2. 1990 / JAMESWAY

    A category becomes recognizable.

    Telebrands created Jamesway’s first dedicated As Seen on TV section in 1990 and helped establish Walmart’s dedicated program in 1993, according to firsthand accounts from Angelo Bianco and Andy Khubani.

    From Jamesway to Walmart ↗
  3. BRAND BUILDING

    Familiar needs inspire new products.

    PedEgg, Pocket Hose and Star Shower became distinct chapters in the company’s product and retail history.

    Explore the brand stories ↗
  4. THE COMPANY TODAY

    Experience across channels.

    Telebrands’ brands connect television, retail and digital commerce, supported by specialist leadership across the business.

    Work with Telebrands ↗

RETAILER RECOGNITION / 2009 & 2014

Recognition from
national retailers.4

Retail relationships are part of the Telebrands story. Montclair State University’s archived biography records Vendor of the Year honors for AJ Khubani from both Target and CVS in 2009.

Dollar General’s 2014 PRIDE Award names Telebrands Seasonal Division Top Vendor.5

Explore the retailer award collectionMontclair State University · archived biography ↗2014 company announcement ↗
2009

Target

Vendor of the Year

2009

CVS

Vendor of the Year

2014

Dollar General

PRIDE Award · Seasonal Division Top Vendor

View the award

Target’s 2008 Partner Award of Excellence also names Telebrands. See the certificate ↗

RECOGNITION FOR COMPANY & FOUNDER

Accomplishments
with a documented history.

Telebrands received the Electronic Retailing Association’s Marketer of the Year award in both 2013 and 2017. AJ’s career honors include the National Direct Response Hall of Fame in 2014 and the ERA Lifetime Achievement Award in 2015.

Explore awards, dates & recipients ↗
Industry awards from the Telebrands company collection
From the company award collection · individual recipients and dates are documented on the awards page.6

EXPERIENCE SHARED

Supporting the next
generation of ideas.

AJ’s chairmanship of the Industrial Directors Board for Princeton University’s Entrepreneurial Engineering program, from September 2005 to January 2011, brought Telebrands experience into the classroom.

BulbHead’s announced 2017 commitment to Montclair State’s Feliciano Center for Entrepreneurship adds another chapter in the company’s support for student inventors.

Education, mentorship & community ↗

OUR FAIRFIELD ROOTS / COMMUNITY RECOGNITION

Thank you,
Raising Cane’s.

Proud to be part of Fairfield since 1991.

The new Raising Cane’s restaurant in Fairfield, New Jersey, gave Telebrands a place on its wall: a framed collection of our products, displayed alongside local memorabilia.

Created on the restaurant’s own initiative, it was a welcome surprise. Thank you, Raising Cane’s, for recognizing Telebrands as a longstanding part of the Fairfield community.7

Raising Cane’s in Fairfield ↗
Raising Cane’s framed Telebrands products, AI-retouched to reduce reflections and shadows with a larger lower-left label
Familiar products. A thoughtful tribute from a Fairfield neighbor.
AI-retouched presentation; reflections and shadows reduced, label enlarged.

The display’s label

Telebrands is considered the pioneer of the “As Seen on TV” direct-response marketing industry. Founded in Fairfield, 1983.

Transcribed from the original photograph.

The Telebrands shadowbox among local memorabilia on the wall of Raising Cane’s in Fairfield, New Jersey — retouched for clarity
A place among the people, products and stories connected to the community.

Notes & sources

  1. Definition of a winner / hit product

    A winner (called a hit product on this website) is a product with cumulative sales of 100,000 to 100 million units. Definition established by Telebrands founder and CEO AJ Khubani on October 30, 2026. The 285 hit products are from the founder-approved historical record dated October 16, 2026. The count is not independently audited and is not an advertising-award total or a list of products currently sold. Record and attribution ↗

    ↩
  2. Jamesway retail program
    The Jamesway and Walmart origin stories draw on retrospective accounts preserved in the company archive. Jamesway account and scope; Walmart account and scope.↩
  3. Photograph or illustration: From the company’s creative archive
    From the company’s creative archive · supplied by Giuseppe Landolfo.↩
  4. Recognition from national retailers.
    The honors are also reported in Telebrands’ 2014 Hall of Fame announcement. They are historical awards, not current endorsements of individual products.↩
  5. Recognition from national retailers.
    Dollar General’s 2014 PRIDE Award names Telebrands Seasonal Division Top Vendor. The company-supplied award image adds a further record of retail partnership.↩
  6. ERA company awards, 2013 and 2017
    ERA 2013 winners list ↗ ERA 2017 announcement ↗↩
  7. Raising Cane’s Fairfield display and Telebrands’ local roots
    Photographs and account supplied by AJ Khubani on November 8, 2026. AJ reports that Raising Cane’s created the display independently, without prior discussion with Telebrands, and confirms that Telebrands has been based in Fairfield since 1991. Telebrands was founded in 1983; the display’s label combines that founding year with Fairfield. Both photographs were retouched to reduce glare and reflections, straighten perspective and improve clarity. The close-up presentation also reduces interior shadows and enlarges the lower-left label, recreating its lettering for readability; fine packaging details may also be reconstructed. The readable transcription follows the original photographed label, including its “Founded in Fairfield, 1983” wording; it is not independent verification of the founding location or the separate Fairfield-since-1991 account. The original photographs remain available below. This is recognition through a local display, not a commercial partnership or formal award. Original close-up photograph ↗ · Original restaurant-wall photograph ↗ · Raising Cane’s official Fairfield location ↗↩

From the Telebrands archive

Open full-size image ↗