OCTOBER 21, 2012
Children’s Hope India
A recognition plaque names Poonam and AJ Khubani and Telebrands Corp., thanking them for generosity and a longstanding commitment to helping children living in poverty.
ENTREPRENEURSHIP & EDUCATION
Experience shared.
Possibility multiplied.
AJ’s educational work brought the practical experience of building Telebrands to engineers, inventors and student entrepreneurs.
PRINCETON UNIVERSITY / MARCH 11, 2003
An earlier chapter
in a lasting relationship.
Before AJ’s 2005–2011 Entrepreneurial Engineering role, Professor Daniel Nosenchuck thanked him for a “Finding Winning Products” lecture to Princeton’s MAE 322 Mechanical Design class.
“You provided critical insight into product selection methodologies and marketing that few others could have given us.”
Daniel Nosenchuck · Associate Professor of Mechanical and Aerospace Engineering
Letter to AJ Khubani, March 11, 2003
The letter records an enthusiastic student response and an invitation to return to judge final product presentations. It gives the educational story a contemporary document from its early years.
Read the framed letter ↗PRINCETON UNIVERSITY / 2005–2011
Where engineering
meets entrepreneurship.
Chairman, Industrial Directors BoardEntrepreneurial Engineering program
September 2005–January 2011
Working with Professor Daniel M. Nosenchuck, AJ helped develop the program’s entrepreneurial content and contributed teaching and mentorship across six fall-semester offerings.
Telebrands professionals participated as lecturers, mentors and project reviewers. Their work connected the experience of developing and marketing consumer products with student teams learning to bring their own ideas forward.
After many course offerings, AJ accompanied selected student teams on educational manufacturing visits to China, funded by AJ and/or Telebrands.2
Read Professor Nosenchuck’s statement ↗PRINCETON / A DOCUMENTED LICENSING STORY / 2006
From a student idea
to a licensing opportunity.3
A practical example of Telebrands connecting engineering ideas with commercial experience.
Read the June 2006 NJBIZ report ↗In June 2006, NJBIZ reported that Telebrands had licensed the rights to market and sell a device developed by Princeton student engineers: an attachment designed to let a household vacuum pick up liquids.
The project grew out of the Entrepreneurial Engineering program. With AJ serving as chairman of its Industrial Directors Board, students gained exposure to the business decisions involved in bringing an invention toward market.
- A practical consumer needAdapting a household vacuum for wet pickup.
- Student engineeringA design developed through the Princeton program.
- A commercial next stepA licensing agreement with Telebrands.
INVESTING IN THE NEXT GENERATION / 2017
Giving new ideas
a place to begin.5
$500,000Five-year commitment announced
$80,000Announced annual student prize pool
BulbHead.com’s 2017 announcement committed $500,000 over five years through 2022 to Montclair State University’s Feliciano Center for Entrepreneurship.
The support for BulbHead.com Inventors Day for Aspiring Entrepreneurs put student ideas in front of judges and helped promising teams take their next steps.
Explore entrepreneurship & education ↗BEYOND THE BUSINESS
Support remembered.
Commitments recognized.
The office collection also preserves acknowledgments of charitable support and sponsorship.
CUT-A-THON / 2011
Beauty for a Cure
A certificate of appreciation names Aluma Wallet for support of Beauty for a Cure and Long Island breast cancer coalitions.
AUGUST 2, 2014
Miss America’s Outstanding Teen
A plaque acknowledges Telebrands as a Diamond Sponsor of the 2014 MAOTeen competition in Orlando, Florida.6
CHILDREN’S HOPE INDIA / 2009
The Lotus Award.
A shared honor.
AJ and Poonam Khubani received Children’s Hope India’s Lotus Award at its 2009 An Evening in Rajasthan gala, recognizing their corporate philanthropy.
Contemporary coverage in Black Tie Magazine described it as the organization’s highest honor.
Read the 2009 award coverage ↗Award and photograph context ↗
Photo: David Kaptein / Black Tie Magazine ↗
FROM THE 2015 TRIBUTE FILM
Helping the next
generation build.
“AJ didn’t take his education and leave. He made a success and then he came back to the university to help support the next generation of AJs.”
Dr. Susan Cole · President of Montclair State University at the time of the film
Watch the tribute at 5:46 ↗COMMUNITY & OPPORTUNITY
Experience shared.
Support recognized.
NATIONAL BREAST CANCER FOUNDATION · 2016
Support beyond the business.
The National Breast Cancer Foundation recognized Telebrands Corp. as a Silver Partner in 2016.7
UNITED INVENTORS ASSOCIATION
Encouraging the next inventor.
The United Inventors Association recognized AJ Khubani of Telebrands for continuing support of inventor education and the independent inventor community.8
ALUMNUS. MENTOR. ENTREPRENEUR.
Sharing the lessons
behind the business.
AJ returned to Montclair State as the School of Business convocation keynote speaker in 2014. His educational work and Telebrands’ Inventors Days reflect related interests: practical problem solving, entrepreneurship and giving developing ideas a chance to be heard.
THE ARC / ERA MOXIE AWARDS / 2017
Marketing experience.
A wider purpose.
Telebrands’ work extends beyond consumer products. The company brought its direct-response marketing experience to a campaign for The Arc, supporting people with intellectual and developmental disabilities.
AJ’s appointment to the Bergen-Passaic Arc Foundation board was announced in 2015, alongside plans for a campaign to raise awareness and support.
2017
Best Pro Bono Show of the Year9
Long or Short Form · The Arc
- Direct marketer
- TeleBrands
- Producer
- Sullivan Productions
Notes & sources
- Photograph or illustration: Nassau Hall · Princeton UniversityNassau Hall · Princeton UniversityPhotograph: Dmadeo / Wikimedia Commons · CC BY-SA 3.0↩
- Where engineering meets entrepreneurship.After many course offerings, AJ accompanied selected student teams on educational manufacturing visits to China, funded by AJ and/or Telebrands. Professor Nosenchuck’s September 16, 2026 statement documents the contribution; exact trip and student totals remain under review.↩
- Princeton student invention, 2006NJBIZ, “From the classroom to As Seen On TV,” June 9, 2006. The report describes a licensing agreement while first prototypes were still expected; it does not establish a subsequent product launch or sales result. The educational role and project are historical, not a current university endorsement. Original report ↗↩
- Photograph or illustration: Montclair State University check presentation, 2017Montclair State University check presentation, 2017. Photograph supplied by AJ Khubani.↩
- Giving new ideas a place to begin.The figures describe the 2017 company announcement, not an audit of completed disbursements or a current contest offer. View supporting record ↗↩
- Support remembered. Commitments recognized.Historical acknowledgments from the photographed inscriptions. They do not establish donation amounts or continuing sponsorships.↩
- National Breast Cancer Foundation recognition, 2016The trophy names Telebrands Corp. and reads “2016 Silver Partner.” It documents historical recognition, without asserting a donation amount or a continuing partnership. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
- United Inventors Association recognitionThe supplied plaque names AJ Khubani of Telebrands and recognizes support of inventor education programs and the independent inventor community. No award date or event is assigned because neither is visible on this inscription. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
- The Arc campaign and community recordERA’s 2017 winners announcement names The Arc as Best Pro Bono Show of the Year – Long or Short Form, credits TeleBrands as direct marketer and Sullivan Productions as producer. This is a historical campaign award, not a current institutional endorsement. Telebrands’ December 14, 2015 announcement documents AJ’s appointment to the Bergen-Passaic Arc Foundation board; no continuing appointment or donation amount is asserted. 2015 board announcement ↗↩