TELEBRANDS / SINCE 1983

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FILMS, INTERVIEWS & COVERAGE

Watch the ideas.
Meet the company.

A curated selection from the Telebrands and AJ Khubani archives: company films, product demonstrations, business interviews and the search for the next useful invention.

Films open on YouTube.1

DISCOVERY CHANNEL / PITCHMEN

Evaluating ideas.
In front of the camera.

Signed PitchMen photograph featuring Billy Mays and Anthony Sullivan, from AJ Khubani’s office collection
A signed PitchMen photograph featuring Billy Mays and Anthony Sullivan, preserved in AJ’s Fairfield office.2

Telebrands founder AJ Khubani appeared as himself on PitchMen, serving as a recurring cast member, judge and product evaluator, according to Anthony Sullivan, Executive Producer and On-Screen Star of the series.

Sullivan’s September 29, 2026 statement describes more than 18 episodes across Seasons 1 and 2, excluding the separate Billy Mays tribute special.3

Read Anthony Sullivan’s permitted statement ↗

Watch selected appearances below ↓

FROM THE ARCHIVE

The company in its own words

FROM THE ARCHIVE

The products. The demonstrations. The interviews.

FROM THE ARCHIVE

A stage for the next idea

INDEPENDENT REPORTING / FROM THE ARCHIVE

The business behind
the familiar products.

Two perspectives on Telebrands: identifying everyday consumer needs, and bringing real business experience to emerging inventors.

CNN YOUR MONEY · FEBRUARY 24, 2008

From a household problem
to a product opportunity.

CNN’s Your Money profiled AJ Khubani and Telebrands’ approach to finding useful consumer products. The segment explored demonstrations, consumer needs and the journey from direct sales to national retail.

Read the CNN transcript ↗

Associated Press APRIL 28, 2008

Entrepreneurial experience,
shared with student engineers.

Linda A. Johnson reported on AJ’s work with Princeton’s Entrepreneurial Engineering program, where student ideas met practical lessons in pitching, product development and business.4

Read the Associated Press story ↗

THE BUSINESS MODEL / IN THE PRESS

From a television demonstration
to a place on the shelf.

Business reporting offers an outside perspective on the company’s product judgment, marketing and retail reach.

As Seen on TV—and sold at your local store.

BLOOMBERG BUSINESSWEEK · JULY 26–AUGUST 1, 2010

As Seen on TV—and sold at your local store.

A report on how television demonstrations helped introduce products to shoppers and build demand at major retailers. The article follows an inventors’ gathering at Telebrands and examines the connection between advertising and store shelves.5

View the original clipping ↗
He sells, as seen on TV.

INVESTOR’S BUSINESS DAILY · JUNE 19, 2012

He sells, as seen on TV.

The publication’s Leaders & Success feature examines AJ Khubani’s entrepreneurial approach, product pitches and the growth of Telebrands.6

View the original clipping ↗
Explore how to work with Telebrands ↗

THE FAIRFIELD OFFICE / IN PRINT

A company story
told across decades.

Framed reporting and profiles preserved in AJ’s office in Fairfield, New Jersey.

The Wall Street Journal: Courting Young Inventors

The Wall Street Journal / November 10, 2010

Courting Young Inventors

Shelly Banjo’s “Donor of the Day” column records a chapter in AJ’s work with young inventors.

View the framed clipping ↗
The New York Times: As Seen on TV

The New York Times / January 27, 2008

As Seen on TV

A profile of AJ Khubani in the newspaper’s “The Boss” feature.

View the framed clipping ↗
Advertising Age: Behind the search for the next great DRTV pitchman

Advertising Age / January 25, 2010

Behind the search for the next great DRTV pitchman

A report on Telebrands’ search for on-camera talent following Billy Mays’ death.

View the framed clipping ↗
The Record: An expert at the “But wait”-ing game

The Record / May 4, 2008

An expert at the “But wait”-ing game

A founder profile in the newspaper’s “Intriguing People” feature.

View the framed clipping ↗
More from the press collection
USA TODAY: PedEgg hatches surprising sales

USA TODAY / August 25, 2008

PedEgg hatches surprising sales

An “Ad Track” article covering PedEgg’s sales and the debate around its advertising.

View the framed clipping ↗
Montclair State alumni profile: A.J. Khubani ’84

Montclair State alumni profile / Fall 2013

A.J. Khubani ’84

A profile connecting AJ’s marketing education, entrepreneurial persistence and Telebrands career.

View the framed clipping ↗
New York Enterprise Report: Reinventing the Lightbulb / Show and Sell

New York Enterprise Report7

Reinventing the Lightbulb / Show and Sell

Framed cover and feature pages about AJ Khubani and Telebrands.

View the framed clipping ↗
Inside Jersey: AJ Khubani takes 5 with Steve Adubato

Inside Jersey8

AJ Khubani takes 5 with Steve Adubato

A Q&A about the Electronic Retailing Association and the direct-to-consumer industry.

View the framed clipping ↗
From the print archive: Power-Packed Packaging

From the print archive9

Power-Packed Packaging

An AJ Khubani bylined column on the role of retail packaging. The displayed page does not establish a reliable publication date.10

View the framed clipping ↗
Sources and publication context ↗

MORE TO EXPLORE

The fuller story
behind the screen.

Continue through the company history or explore the wider archive on AJ’s personal website.

Read our history AJ’s extended archive ↗

Notes & sources

  1. Film dates and archive sources
    Films open on YouTube. Dates labeled “uploaded” describe the online publication, not a confirmed broadcast date.↩
  2. Photograph or illustration: A signed PitchMen photograph featuring Billy Mays and Anthony Sullivan, preserved in AJ’s Fairfield office
    A signed PitchMen photograph featuring Billy Mays and Anthony Sullivan, preserved in AJ’s Fairfield office. Date not confirmed.↩
  3. Evaluating ideas. In front of the camera.
    Sullivan’s September 29, 2026 statement describes more than 18 episodes across Seasons 1 and 2, excluding the separate Billy Mays tribute special. His count is based on recollection and review of the episodes.↩
  4. Historical CNN and Associated Press coverage
    CNN, Your Money, February 24, 2008, 3 p.m. ET; the Telebrands segment appears later in the transcript. Associated Press, Linda A. Johnson, April 28, 2008, “Passing on tricks of the infomercial trade,” as published by The Honolulu Advertiser. These are dated editorial reports, not current publisher endorsements or independent verification of companywide sales totals.↩
  5. BLOOMBERG BUSINESSWEEK · JULY 26–AUGUST 1, 2010
    Matt Robinson, “As Seen on TV—And Sold at Your Local Store,” Bloomberg Businessweek, July 26–August 1, 2010 issue. Original framed clipping from AJ’s office. Historical figures and retail relationships in the article describe that period. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
  6. INVESTOR’S BUSINESS DAILY · JUNE 19, 2012
    Scott S. Smith, “He Sells, As Seen On TV” / “A.J. Khubani’s TeleBrands Corp. Cashes In On The Product Pitch,” Investor’s Business Daily, June 19, 2012. Original framed clipping from AJ’s office. The article is a dated profile, not verification of current financial totals. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
  7. Publication date
    New York Enterprise Report / Date not confirmed↩
  8. Publication date
    Inside Jersey / Date not confirmed↩
  9. Publication date
    From the print archive / Date not confirmed↩
  10. A company story told across decades.
    Dates and descriptions follow the displayed records and linked reporting. Coverage includes reporting, interviews and commentary; inclusion in this collection does not imply a publisher’s endorsement. Small text in some photographs is not fully legible.↩

From the Telebrands archive

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