Over 100 million units sold.
Cumulative units sold across the Pocket Hose brand.1
Read the Pocket Hose story ↗COMPANY & PRESS RESOURCES
The facts.
The people. The story.
A starting point for journalists, researchers and anyone getting to know Telebrands.
COMPANY OVERVIEW
Telebrands Corp.
Founded by AJ Khubani in 1983 and based in Fairfield, New Jersey, Telebrands develops, manufactures, markets and distributes consumer products through direct-to-consumer (D2C) and brick-and-mortar retail channels. The company helped establish the “As Seen on TV” retail category and is associated with brands including Pocket Hose, BulbHead, Hempvana, Bull Shot, Eggagen, PedEgg and Star Shower.
Download company facts · TXT ↓Company answers & business contacts ↗- Founded
- 1983
- Founder & CEO
- AJ Khubani
- Business
- Consumer product development, manufacturing, marketing and distribution
- Channels
- D2C · Brick and Mortar Retail
THE RECORD BEHIND THE BRANDS
Remarkable results.
Clear context.
40 million units. Over $400M at retail.
A cumulative consumer retail-sales milestone across the company’s PedEgg business.2
Read the PedEgg story ↗About 100 stores at launch.
The dedicated As Seen on TV program generated more than $400,000 in consumer purchases in less than two months.3
Read the retail origin story ↗A No. 1 retail week.
By retail sales dollars across Walmart U.S. stores, November 21–27, 2015.4
Read the Star Shower story ↗EXPLORE THE RECORD
Start with the story
you’re researching.
COMPANY HISTORY
Four decades of entrepreneurial product building.
Explore the history ↗FOUNDER PROFILEAJ Khubani’s career, recognition and mentorship.
Read the biography ↗FILMS & INTERVIEWSCompany films and selected television appearances.
Visit the archive ↗SOURCES & ATTRIBUTIONOriginal reporting, company records and firsthand accounts.
Browse the sources ↗COMPANY IMAGERY
Logo & founder portrait.
Original assets used on this website, with descriptive filenames and source context.
TeleBrands corporate logo
Download PNG ↓
AJ Khubani
Founder & CEO5
Download JPG ↓
FOUNDER LEADERSHIP / PRINCETON UNIVERSITY
Bringing business experience
into engineering education.
Chairman, Industrial Directors Board
Princeton University’s Entrepreneurial Engineering program
September 2005–January 2011
AJ Khubani helped develop entrepreneurial content and contributed teaching and mentorship across six fall-semester offerings, working with Professor Daniel M. Nosenchuck.
Read the contribution & faculty statement ↗SELECTED RECOGNITION
Honors, with their history.
2014
AJ Khubani · National Direct Response Hall of Fame
Announcement ↗2015
AJ Khubani · ERA Lifetime Achievement Award
Announcement ↗2013 & 2017
Telebrands · ERA Marketer of the Year
Both award announcements ↗1983Founded by AJ Khubani
285Hit products6
1,500+TV commercials across AJ’s career 7
RECOGNIZED BY RETAILERS. HONORED BY AN INDUSTRY.
The ideas make an impact.
The recognition tells a story.
Retailer honors. Hall of Fame inductions. Recognition for the craft of direct-response television. Explore the awards behind the company and its founder.
- Dollar General · 2014
- Seasonal Division Top Vendor
- Electronic Retailing Association · 2017
- Marketer of the Year
- AJ Khubani · 2010 & 2014
- Advertising and direct-response Hall of Fame honors
FOUNDER / TELEVISION
AJ Khubani on PitchMen.
Recurring cast member, judge & product evaluator
Anthony Sullivan, Executive Producer and On-Screen Star of Discovery Channel’s PitchMen, describes AJ appearing as himself in more than 18 episodes across Seasons 1 and 2, excluding the separate Billy Mays tribute special.9
Source statement & attribution ↗RETAIL & TELEVISION ACHIEVEMENTS
More of the company’s record.
RETAILER HONORS / 2009
Target & CVS Vendor of the Year.
Honors for AJ Khubani, documented in the archived university biography.
Explore the record ↗FOUNDER-REPORTED MILESTONE285 hit products6.
A founder-approved record spanning decades of consumer products.
Read the definition & source ↗STAR SHOWER / WALMARTNo. 1 by retail sales dollars.
Walmart U.S. stores, November 21–27, 2015, recalled by Joe Grady.
Read the full account ↗PEDEGG / WALGREENSNo. 1 by retail sales dollars.
Front-of-store self-service, excluding pharmacy; seven days ending May 13, 2008, recalled by Dustin Sullivan.
Read the full account ↗MORE OF THE COMPANY RECORD
Recognition across the years.
ERA Marketer of the Year
Telebrands · 2013 & 2017
Awards and announcements ↗Ace Hardware show honors
2023 · 2024 · 2025
Explore the three honors ↗Business press
Bloomberg Businessweek · Investor’s Business Daily
Read the historical coverage ↗Notes & sources
- Over 100 million units sold.Founder-reported company figure, supplied by AJ Khubani on October 17, 2026. Record and scope.↩
- PedEgg companywide milestoneFounder-reported figures supplied October 17, 2026; not annual sales or Telebrands corporate revenue. No independent audit accompanied the confirmation. Record and scope.↩
- Jamesway retail programRetrospective account of former Jamesway executive Angelo Bianco. Account and scope.↩
- Star Shower at WalmartRetrospective account of former Walmart vice president Joe Grady. Contemporary CNN coverage separately documents the 2015 shopping demand; the detailed week and measurement come from Grady’s account. Retail record; 2015 news sources.↩
- Founder portraitFounder & CEO · company-supplied portrait↩
- Definition of a winner / hit product
A winner (called a hit product on this website) is a product with cumulative sales of 100,000 to 100 million units. Definition established by Telebrands founder and CEO AJ Khubani on October 30, 2026. The 285 hit products are from the founder-approved historical record dated October 16, 2026. The count is not independently audited and is not an advertising-award total or a list of products currently sold. Record and attribution ↗
↩1 ↩2 - Television commercial recordView supporting record ↗↩
- Photograph or illustration: From the Telebrands award collectionFrom the Telebrands award collection · imagery supplied by AJ Khubani↩
- Recurring cast member, judge & product evaluatorSeptember 29, 2026 statement, quoted with permission. The episode count is based on Sullivan’s recollection and review of the episodes.↩