The everyday need
Reduce the inconvenience of handling and storing a traditional garden hose.
Our brands / Pocket HoseRethinking a familiar
A TELEBRANDS BRAND STORY / Outdoor & garden
Rethinking a familiar
garden essential.
Reduce the inconvenience of handling and storing a traditional garden hose. An expandable, retractable hose that contracts when not in use. The benefit was simple to show and easy to recognize.
Explore the story ↓
THE THINKING BEHIND POCKET HOSE
Recognize a need.
Make the value visible.
The product idea
An expandable, retractable hose that contracts when not in use. The benefit was simple to show and easy to recognize.
The demonstration
A visible change in size made the product’s idea clear. Pocket Hose Ultra’s commercial earned the 2014 ERA Moxie Award for Best Short Form Variety Infomercial.
TELEBRANDS’ CONTRIBUTION
A visible answer to a familiar inconvenience.
Telebrands’ Pocket Hose story connects an expandable-hose format with consumer advertising, a retail launch and an evolving family of garden products.
A product idea that can support a brand family. The initial expandable-hose proposition created a recognizable starting point for subsequent models, accessories and retail and digital channels.
Explore the capabilities behind the brands ↗
A BENEFIT YOU CAN SEE
The demonstration
is part of the idea.
Compact storage makes a familiar household inconvenience immediately understandable. Different Pocket Hose models carry that original idea into an evolving brand family.
2014 ERA Moxie Award · company announcement ↗THE RETAIL CHAPTER / THROUGH OCTOBER 2026
Pocket Hose
beyond the demonstration.
The official brand history dates the direct-to-consumer launch to 2012 and retail expansion to 2013, including Walmart and The Home Depot.
2013 / FROM THE FAIRFIELD COLLECTION
Pocket Hose.
Recognition in the record.
Weekly Greensheet Chart Toppers Award · No. 1, Jordan Whitney Weekly Top 75 Traditional Short-Form Chart.
The photographed certificate adds a dated campaign record to the brand’s history.
Explore the award collection ↗POCKET HOSE / CREATIVE RECOGNITION
Three campaigns.
Three ERA Moxie Awards.
Recognition across three campaigns reflects the creative work behind the Pocket Hose brand.
2013
Best Short Form of the Year
Over $50K · Pocket Hose
2014
Best Short Form, Variety
Pocket Hose Ultra
THE BRAND TODAY
Discover Pocket Hose.
Visit the official brand destination for current products, specifications and availability.
Explore Pocket HoseNotes & sources
- Pocket Hose beyond the demonstration.
Source & scope
AJ Khubani confirmed on October 17, 2026 that Pocket Hose consumer retail sales exceeded 100 million units. This is a cumulative unit-sales milestone across the Pocket Hose brand, reported by its founder and CEO. It is not an annual result; detailed sales records and independent verification were not supplied with this confirmation.
Read the source account ↗↩ - Pocket Hose campaign awards, 2013, 2014 and 2017The supplied trophies name TeleBrands and the historical campaign versions shown. ERA’s 2013 winners list confirms Pocket Hose, Best Short Form of the Year – Over $50K. The $50K wording is an award category, not a consumer-sales figure. The 2014 trophy reads Best Short Form, Variety; the 2017 trophy reads Best Short Form of the Year, Variety. These historical creative awards are separate from the company’s cumulative unit-sales account. Displayed trophies use AI-assisted background, lighting and reflection cleanup; the supplied original photographs remain available by selecting each image. ERA’s 2013 winners list ↗↩