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A TELEBRANDS BRAND STORY / STAR SHOWER

A home lit up.
A holiday phenomenon.

In 2015, Star Shower turned a simple decorating idea into a story of retail demand, national coverage and holiday conversation.1

Explore the 2015 headlines ↓
A home illuminated with Star Shower’s green and red laser lights at night
Star Shower brings the holiday display home.2

01 / THE IDEA

Holiday impact.
Less decorating effort.

Star Shower offered an inviting alternative to stringing lights across a house: a compact projector that cast red and green points of light across the exterior.

Telebrands helped bring that idea to a broad audience through product demonstrations and retail distribution. By December 2015, the story had moved beyond the product itself to shoppers trying to find one.3

Joe Grady and Griffin Sorenson holding Star Shower boxes beside AJ Khubani holding bananas, in front of the Walmart sign
Joe Grady, AJ Khubani and Griffin Sorenson at Walmart · December 2015.4

02 / THE RETAIL BREAKTHROUGH

A No. 1 week
at Walmart.

Former Walmart vice president Joe Grady recalls Star Shower ranking first among items at Walmart U.S. by retail sales dollars during the week of November 21–27, 2015.5

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03 / THE SEASON IN THE NEWS

Star Shower craze
in the news.

Three reports from the 2015 holiday season—from store shelves to front yards.

DECEMBER 11, 2015 / CNNMONEY

The search for Star Shower

CNNMoney reported that Star Shower was sold out in most stores. The coverage traced its retail expansion and the scramble to secure remaining stock before Christmas.

Read CNNMoney’s report ↗

DECEMBER 17, 2015 / ABC7

A front-yard theft caught on camera

ABC7 reported that two Star Shower units had been stolen from a Novato, California home. The homeowner’s surveillance footage made the loss a local news story.

Read ABC7’s report ↗

DECEMBER 29, 2015 / KPRC 2

A place in the year-end review

Houston’s KPRC included Star Shower in its year-end As Seen on TV review, noting that it had been backordered for months.

Read KPRC’s year-end review ↗

04 / FOLLOWING THROUGH IN 2016

Helping customers
light up again.

The following holiday season, BulbHead announced a replacement program for customers whose Star Shower units had been stolen during 2015.7

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2016 Star Shower Motion certificate

2016 / FROM THE FAIRFIELD COLLECTION

Star Shower Motion.
Recognition in the record.

Weekly Greensheet Chart Toppers Award · No. 1, Jordan Whitney Top 75 Weekly Infomercial Chart.

This television-chart recognition is separate from the retail sales milestone described above.

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2016 Greensheet certificate for Star Shower Laser Lights, Most Innovative Infomercial Product

STAR SHOWER / GREENSHEET AWARDS / 2016

Innovation recognized.

Following its 2015 holiday breakthrough, Star Shower Laser Lights received the Greensheet Award for Most Innovative Infomercial Product.8

Explore the Star Shower story ↗

STAR SHOWER / POP CULTURE

A holiday hit.
A pop-culture punchline.

In its 2017 Christmas episode, Family Guy introduced “Star Blizzard,” a fictional holiday laser-light projector. For us, the spoof is a fun nod to Star Shower’s place in the holiday conversation.9

The humor is a little off-color.
That’s Family Guy—and we’re happy to laugh along.

Explore Star Shower’s retail story ↗
“Star Blizzard” · Family GuySeason 16, Episode 9 · December 10, 2017
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THE BRAND TODAY

Discover Star Shower.

Visit the official brand destination for current products, specifications and availability.

Explore Star Shower

Notes & sources

  1. Star Shower’s 2015 holiday response
    The 2015 demand and coverage are documented by CNNMoney ↗ and KPRC ↗. “Holiday phenomenon” is Telebrands’ editorial description of this historical response.↩
  2. Star Shower promotional photograph
    Edited promotional image based on a still from BulbHead’s Star Shower Ultra 9 commercial, illustrating a later Star Shower product. It is not a photograph of the 2015 launch. Advertising overlays were removed; the composition was centered and the cropped left side of the house digitally extended, and the laser effects brightened and limited to the house and front bushes for presentation. Watch the commercial ↗↩
  3. Holiday impact. Less decorating effort.
    NPR’s retrospective describes the earlier Night Stars product, developed by Viatek, and TeleBrands’ 2015 Star Shower rollout. This account does not claim Telebrands invented laser-light projection. NPR, December 26, 2016 ↗. CNNMoney’s December 2015 demand report ↗↩
  4. A No. 1 week at Walmart.
    Photograph supplied and identified by AJ Khubani. The December photograph accompanies the account of the November 21–27 sales week; it is not a photograph of that week. Joe Grady’s account ↗↩
  5. A No. 1 week at Walmart.
    Joe Grady’s September 25, 2026 recollection concerns Walmart U.S. retail sales dollars for that specific week. It is a firsthand retrospective account, not an official Walmart corporate statement, an independently audited sales result or a ranking by units sold. Read the firsthand account ↗↩
  6. Star Shower craze in the news.
    The Cardinal’s December 16, 2015 report records three thefts reported in Arlington Heights. These are documented individual incidents, not a national theft rate or evidence of a particular motive. Read the local report ↗↩
  7. Helping customers light up again.
    Historical company announcement distributed November 21, 2016. The offer covered eligible 2015 theft victims, was limited to one replacement per person while supplies lasted, and required a $5 shipping and handling fee. This was a 2016 program, not a current offer. Read the original announcement ↗↩
  8. Star Shower innovation award, 2016
    Jordan Whitney, Inc. presented this certificate to Telebrands on February 23, 2016. The innovation award is distinct from Jordan Whitney chart rankings and the separate Walmart retail-sales milestone. Office photograph supplied in November 2026. Display presentation uses AI-assisted background, lighting and reflection cleanup; original printed document areas and signatures are retained in the page where applicable. View the original photograph ↗↩
  9. A holiday hit. A pop-culture punchline.
    The Star Blizzard scene appears in Family Guy, “Don’t Be a Dickens at Christmas,” season 16, episode 9, originally aired December 10, 2017. AJ Khubani identifies it as a spoof of Star Shower; this is Telebrands’ interpretation, not a statement from the show’s creators. The linked 31-second clip is an unofficial YouTube upload dated December 11, 2017. The fictional product and comedy are not a Star Shower demonstration or an endorsement of Telebrands. Episode details ↗ · Clip source ↗↩

From the Telebrands archive

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